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Jun 14 2010 02:10 PM ET

Cristiano Ronaldo Heats Up Emporio Armani’s New Underwear Ads

Courtesy Emporio Armani

Sexy soccer star Cristiano Ronaldo is causing quite a commotion with his newest ads for Emporio Armani. Just in time for World Cup madness — and tomorrow’s matchup between Portugal and the Ivory Coast — images of Portugal’s scorching hot team captain for Emporio Armani Underwear and Armani Jeans’ fall/winter 2010-2011 campaign have been unveiled. Shot on location in Madrid, where the 24-year-old sex symbol also serves as a forward for Real Madrid, the sultry shots will make their global debut in July, appearing on billboards in major cities including New York, Los Angeles and London as well as online. Lucky ladies in Milan will be treated to an ad image from Armani Jeans featuring Cristiano this week on June 17th on a billboard on the Via Broletto. Come September, a short film and online commercial featuring Cristiano will also be released. Until then, we’ll let these hot images speak for themselves! –Gillian Koenig

Courtesy Emporio Armani

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I wish I had abs, pecs, and a hot body like that. Maybe then I could get a girlfriend. I just wish I had a hot body like that.

- Mason on June 14th, 2010

DAMN! that’s one hunk of finess

- Chelsea on June 14th, 2010

It’s times like this when I’m happy I married my own sexy Portuguese hottie! Obrigado, People!

- Melissa on June 14th, 2010

WOOOOWWWWWWWWWWWWW

como ele é lindooo!!!!!

is Perfect!!!!!!!!

- Sheila_Gremista on June 14th, 2010

Oh my…what a beautiful man!

- Melissa on June 14th, 2010

he is gay

- gay on June 14th, 2010

Egads!!! I’ve always said the man was hot but Judas! Too bad he’s such a priss on the pitch.

- Harley on June 14th, 2010

YUM…break me off a piece of that!

- Josie on June 14th, 2010

oooo weee damn he’s so hot!!!

- woah on June 14th, 2010

OMG, wanted, is perfect!

- Daniella . on June 14th, 2010

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