Archive – Style News - StyleWatch

May 17 2010 12:30 PM ET

30 Lbs. Lighter, Jason Alexander is Spandex-Ready in New Jenny Craig Ad

Comedian Jason Alexander unveils his new slimmed-down figure with classic self-deprecating hilarity in a new Jenny Craig commercial, airing today. “Take a look, drink it in,” he sings while clad in a skin-tight outfit. “I was fat, now I’m thin!” The actor, who signed on as a spokesman for the weight loss program in January, has since shaved off 30 lbs. from his starting weight of 198 lbs. Best known for his role as the portly George Costanza on Seinfeld, the Broadway vet, 50, came up with a his own twist to the “Full Monty” concept for the ad’s big song-and-dance reveal. “He gives me a good show,” said friend and fellow Jenny Craig spokeperson, Valerie Bertinelli, who showed off her own bikini body on the cover of PEOPLE a year ago. Appearing side-by-side with Alexander in the commercial, she says, “I was losing my voice because I was having so much fun!” –Thailan Pham

May 17 2010 11:00 AM ET

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SNEAK PEEK: Get In Bed With Beyoncé’s New Bedding Line!

Courtesy House of Dereon; Kevin Mazur/WireImage

Talk about having ‘Sweet Dreams!’ Hot off the sizzling debut of her first signature scent, Heat, Beyoncé is set to launch a bedding line with mother Tina Knowles under their brand, House of Deréon. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market,” Tina Knowles told WWD. The line will include branded sheets, comforters, pillows, coverlets and shams, scheduled to be in stores by the holiday season. And with Sasha Fierce’s name stamped on the comforters, expect nothing less than flashy designs complete with sequins, studs, mirrors and bold coloring. Prices will range from $149.99 to $199.99 for House of Deréon products and $49.99 to $99.99 for junior line Deréon. We can’t wait for the colder seasons to come just so we can snuggle up to some Beyoncé! Tell us: What do you think of Beyoncé’s new bedding line for House of Dereon? –David Yi

May 17 2010 09:00 AM ET

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Kelly Osbourne’s Weight-Loss Win: “I Never Thought I’d Wear a Dress Like This”

Marion Curtis/Startraks

Showing up the body bullies who have railed against her curves in the blogosphere, Kelly Osbourne is now in the shape of her life–and reaping the high-fashion rewards of a sweat-till-you-drop gym regimen. “I never thought I’d wear a dress like this,” the Dancing With the Stars alum admitted to PEOPLE of the Matthew Williamson stunner she picked out for last Thursday’s Belvedere Pink Grapefruit Pop Up event in New York City, hosted by the designer to celebrate the limited edition caftan he created with the vodka brand. “I [usually] don’t like anything that shows my back. I’ve never worn a backless dress like this before…so I was really excited when I was putting it on.” Unlike some celebrity weight-loss winners, Kelly is frank about the hard work that went into dropping the pounds. “I’ve been working out with a personal trainer three times a week, which I really enjoy. It makes me think, ‘Why the hell did I not do this so long ago?’” Don’t expect to catch Kelly pumping iron in place of her mat and floor work, however. “I try to stay away from the machines,” she explains. “I find that machines will only work that one part of your body. And you’ll end up getting a really big muscle somewhere where you don’t want it.” And while she might not be reaching for French fries anymore as her go-to indulgence, “I don’t deny myself what I want, because…when I do [finally] get it, I’ll eat ten times more.”–Katherine Kluznik Rentmeester, Reporting by Jeffrey Slonim

May 15 2010 09:00 AM ET

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Matthew Fox and Eric Dane: Living La Dolce Vita in Portofino

Flynet

What were Lost‘s Matthew Fox and Grey’s Anatomy‘s Eric Dane doing aboard a speedboat in Portofino, Italy this week? It certainly wasn’t a TV doctors’ medical conference: The stars, along with fellow Hollywood actors Cate Blanchett and Kevin Spacey, supermodel Elle Macpherson, and Portuguese soccer star Luis Figo, were shooting a new ad campaign for Swiss watchmaker IWC Schaffhausen’s latest collection. Shot by photographer Peter Lindbergh, the black-and-white ads feature the dashing cast dressed in 1950s and ’60s period wardrobe–meant to evoke the glamorous lifestyle depicted in the Italian film La Dolce Vita. Keep your eye out for the campaign, which is set to launch in 2011, and for more on IWC timepieces, visit iwc.com. –Marissa Patlingrao Cooley

Celebrity Ad Campaigns

May 14 2010 06:30 PM ET

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StyleWatch’s Hottest Headlines of the Week!

Sara De Boer/Startraks

Which of Hollywood’s style stars got readers buzzing this week? Check out our top stories:

-Lindsay Lohan gives us an exclusive first look at her ‘It’ bag for her 6126 line. READ IT
-Leave it to Kim Kardashian to pull off mom jeans while still looking hot. READ IT
-What’s Jake Gyllenhaal’s secret to those sexy abs? Hint: it has something to do with the shower! READ IT
-It’s a lite bright fight! Who wore their light-up gowns better: Rihanna or Katy Perry? READ IT
-Marissa Jaret Winoker went blonde–and nobody likes it, she says. READ IT

Style Links

May 14 2010 04:00 PM ET

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London’s Calling Ashley Olsen for Her Next Olsenboye Collection

Marion Curtis/Startraks

There’s a British invasion scheduled to hit JC Penney stores come fall. With New York serving as the inspiration behind Olsenboye’s debut collection, Ashley and Mary-Kate Olsen are looking to “cute little British girls” for the next installment of their lower-priced juniors line. “We’re doing London street style next,” Ashley revealed to PEOPLE at last night’s Belvedere Pink Grapefruit Pop Up event in New York City, hosted by designer Matthew Williamson, who collaborated with the vodka brand on a limited edition caftan. In the name of research, Ashley traveled to the British city to observe the foreign trendsetters first hand. “You pay attention to their style and lifestyle and what they do,” she says. And with two other fashion labels to think about — including their high-end range The Row and their ready-to-wear collection Elizabeth and James — Ashley and Mary-Kate are always looking for inspiration. “I think it’s about paying attention to the world, and to culture and what’s happening,” says Ashley. So how do they stay focused on all three lines? “You know it’s a lot of work,” Ashley admits about keeping the three lines fresh. “But it’s definitely not hard to keep it straight. It’s just a matter of finding enough time to be able to devote to each brand, really.” See the latest Olsenboye collection at jcp.com now. –Andrea DeSimone; reporting by Jeffrey Slonim

May 14 2010 02:30 PM ET

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Bye-Bye Bob! Jessica Stroup is All About the Pixie Cut

Sara De Boer/Startraks

Renee Zellweger and Hayden Panettiere may be the latest stars to pick a pixie cut, but 90210‘s Jessica Stroup had a different star in mind for her new cropped cut. “I wanted to do the Audrey Hepburn thing,” Stroup told PEOPLE at last night’s Young Hollywood Awards. But it finally took seeing the look on a stylish pal to get Stroup into the salon. “What sold it was when I was walking down the street outside my house, and one of my neighbors was rocking the short hair,” she admitted to PEOPLE. “And I finally I took a picture [of her] and said, ‘I’m going to copy you, are you cool with that?’” And while she has set herself apart from the other long-locked Jessicas of Hollywood, she’s experiencing one unintended consequence. “A lot of people don’t recognize me, and a lot people think that I’m a boy,” she jokes. “But some people think it’s chic, and when I hear that I have to give them a big hug.” Guess Jessica owes us a big bear hug then — we think the new look is fab! Tell us: Do you like Jessica Stroup’s new pixie do or do you miss her old bob? –reporting by Reagan Alexander