Kate Hudson Named the New Face of Almay

05/13/2010 at 09:00 AM ET

Courtesy Almay

It’s official: Kate Hudson has reached ultimate Hollywood Golden Girl status. Just this morning, Revlon Inc. named the fun-loving actress Almay’s new Global Brand Ambassador. In her new role, Kate will appear in television, print and internet ads worldwide with her first campaign for the brand scheduled to debut later this year. “Almay is known for its fresh, effortless approach to beauty,” Kate says in the official release. “At the end of the day we all want to have fun and feel beautiful– that’s what Almay is all about.” But don’t think Kate’s latest gig is just about looking pretty and having a good time. As the Global Brand Ambassador, Kate will also represent the brand’s ongoing philanthropic efforts, starting May 13 at the Almay Rainforest Concert in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support and protect the world’s rainforests. With Kate’s signature hippie chic style, flawless complexion and mane of golden locks, we think she is the perfect choice for Almay. We can’t wait to see her new campaign! Stay tuned for more on Kate’s partnership with Almay. Tell us: What do you think of Kate’s new role?Andrea DeSimone

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Showing 32 comments

Honey on

If ordinary is beautiful…..good pick.

Jenn on

I like how they are trying to benefit the rainforest, but yet they test on ANIMALS! Seriously? What a joke! I was a fan of Kate… not so much anymore.

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[...] Kate Hudson Named Almay Global Ambassador [People] [...]

Mari on

How much are they paying her? It’s all about the payday afterall.

lala on

@Jenn – I’m not sure which company you’re thinking of but Almay DOES NOT test on animals, nor does their parent company, Revlon. Feel free to go to the PETA website for a complete list of companies that don’t test on animals. As a matter of fact, I recommend doing that BEFORE making false accusations in posts but, that’s just me.

jennrae on

If Kate Hudson is only “ordinary,” then you have a ridiculously high standard for beauty.

Jon on

I think Kate’s new role is great, good luck, Kate!

coco on

I think Kate is a wonderful choice! She is a natural beauty!!!!

NO more Almay on

Definitely,NOT buying Almay anymore,with Kate Hudson as the new face!YUCK-Going to buy another brand! Almay SUCKS now!

Why her? on

Why Kate Hudson?Kate is FAKE!WRONG decision!BOYCOTT Almay!

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