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Kate Hudson Named the New Face of Almay

05/13/2010 at 09:00 AM ET

Courtesy Almay

It’s official: Kate Hudson has reached ultimate Hollywood Golden Girl status. Just this morning, Revlon Inc. named the fun-loving actress Almay’s new Global Brand Ambassador. In her new role, Kate will appear in television, print and internet ads worldwide with her first campaign for the brand scheduled to debut later this year. “Almay is known for its fresh, effortless approach to beauty,” Kate says in the official release. “At the end of the day we all want to have fun and feel beautiful– that’s what Almay is all about.” But don’t think Kate’s latest gig is just about looking pretty and having a good time. As the Global Brand Ambassador, Kate will also represent the brand’s ongoing philanthropic efforts, starting May 13 at the Almay Rainforest Concert in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support and protect the world’s rainforests. With Kate’s signature hippie chic style, flawless complexion and mane of golden locks, we think she is the perfect choice for Almay. We can’t wait to see her new campaign! Stay tuned for more on Kate’s partnership with Almay. Tell us: What do you think of Kate’s new role?Andrea DeSimone

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Ann on

What happened to Elaine Mellencamp? I hope they didn’t end her contract, it was nice to see someone over 40 promoting a line of cosmetics. Why is it that all the lines are now using actresses, what happened to using models. Revlon has a good thing going with Elle MacPherson, and why not. Lauren Hutton has her own line, and many of us grew up with her as the face of Ultima II, which is long gone. Kate Hudson – not impressed.

I guess on

Kate is an ok choice. But, I would have personally chosen Anne Hathaway. I think she has more natural beauty and really cares for her skin. For some reason, I don’t think Kate will really use any of these products and is too carefree to put on any moisturizer at night or sunscreen in the morning.

I am going to be criticized for this comment, aren’t I? Oh well, this is my impression of Kate.

Kate Hudson Named the New Face of Almay | Make Her Up on

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Strange comment on

To “I guess”: Thank you for providing some comic relief. It’s funny to me to think that someone out there is lying in bed at night (or whatever) speculating on what Hollywood stars use moisturizer at night,and then goes on to opine on whether that qualifies them for a frigging beauty campaign. It’s a crazy world we live in!

I guess on

To ‘Strange’: Kate is to be the face of Almay which is a makeup and skin care line. I don’t believe that Kate takes care of herself enough to be worthy of this line. Now, note that I said ‘I BELIEVE’. I could be wrong of course and I don’t lay awake at night thinking about it silly! Are you still confused?

Kate Hudson @ Adoring Kate Hudson | on

[...] peoplestylewatch Posted by MelanieJo on 13 May 2010 | Filed under News & [...]

babilos on

i spot jealousy here!!!!bitter people!hahaha..She is beautiful just accept it!!!

kate who on

….here hoping Almay can help get over alex rodreguez and her needy desparate behaviour.

simone on

kate hudson doesnt deserve to be the face of Almay shes such a fony and hasnt done anything in her career that makes people want to follow her lead. shes only famous for the men shes been dating and her famous mom goldie hawn.

tabby w on

kate hudson is wrong for the role of Almay Ambassador, is too much into herself too needy has personal insecurities about men and her body, she is more famous for her relationships and breakup than her acting abilities. there is nothing young vibrant and happy about her shes so dull uninteresting and full of herself.

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