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Apr 20 2010 04:30 PM ET

EXCLUSIVE VIDEO: Behind-the-Scenes of Julianne Moore’s Earth Day Kiehl’s Shoot

Courtesy Kiehl’s

What do actress Julianne Moore, artist Jeff Koons, music producer Pharrell Williams and pro-surfer Malia Jones have in common? In honor of the 40th anniversary of Earth Day on April 22, each has teamed up with Kiehl’s to design a limited-edition label for the beauty brand’s organic, all-natural Açaí Damage-Protecting Toning Mist — with 100% of net proceeds benefitting the Rainforest Alliance. Julianne, whose bright label is inspired by an ardent love of nature, is even taking you behind-the-scenes of the Friends of Kiehl’s Earth Day campaign, shot by celebrity photographer David LaChapelle. Get an up-close look at the set (below), and see the other stars’ campaign shots. Then click over to kiehls.com to get a jump on your Earth Day celebration by nabbing one of the stars’ Label Art designs ($26).

Courtesy Kiehl’s

Comments (2) + Add a comment

everyone’s got their model thing going on… except for jeff koons. his picture seems to say, “dude, i’m just glad i’m here.” lol.
but go jeff!

- Alice on April 20th, 2010

[...] Julianne Moore, Pharrell Williams, Jeff Koons and Malia Jones have designed labels for Kiehl’s Tonic Mist product. The campaign was shot by photographer David LaChapelle. You can see a behind-the-scenes video from the photoshoot here. [...]

- » Julianne Moore, Malia Jones, Pharrell Design Kiehl’s Tonic Mist Labels ShoppingBlog.com on April 23rd, 2010

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