Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.’” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


SHOP MORE CELEBRITY FRAGRANCES HERE!

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 84 comments

Kely on

Jennifer Aniston has such an envious style, I’m sure her scent will be as classic and carefree as she is. I’d absolutely wear it!

Ceali on

Definitely looking forward to trying her new fragrance when it hits the U.S.
Keep up the good work Jennifer!

what are the symptoms of diabetes on

Useful info. Lucky me I discovered your site by chance, and I’m stunned why this twist of fate didn’t happened earlier! I bookmarked it.

use of herbs on

You could certainly see your enthusiasm in the paintings you write. The arena hopes for more passionate writers like you who aren’t afraid to mention how they believe. Always go after your heart.

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,901 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters