Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Katie on

Absolutely would wear it. We all have our own taste in the what we wear, whether it be clothes, perfume… I can’t wait to give it a try. Here’s wishing Jennifer all the best. I think you is a genuinely good person, and would take care on what is put into her perfume.
GO JEN!!!

Rose on

It just seems right Jen would choose to be involved in the process and want a clean, natural scent — she is just that type of gal. I just can’t wait to try it. What took so long for this to happen???

lana on

I’ve been waiting for it. I am curious. So yes..i would buy it. I hope ot smells good.Beter be!!!

Jada on

I only wear one signature scent. But, I may have to check out this perfume. I like Jen and wish her all the happiness and success this world can bring to her.

Janny on

I hope that her fragrance smells yummy… I love perfumes and can’t wait to see the bottling and smell the scent…also people don’t be haters!!!

Laura B on

Hiii people!! Do you know the exact date when Lolavie will be launched??? I feel an extremely love and affection for Jennifer Aniston and I’ve been waiting till this moment for ages!! I’m sure Lolavie will be great!!!

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Harriette Katsbulas on

There has been a lot of mean remarks about Jennifer Aniston doing the rounds on the internet of late. I consider she looks great, especially after losing a couple of pounds.

Kerrie on

Disappointed overseas first….would love to try it during summer -in the US.

Addilico on

Oh my goodness..people are so ornary..wow. I love Jennifer Aniston, she seems genuine and who cares if she wants to do a fragrance. Haters..shame on you..jealousy and envy are not good qualities to possess. I’ll definitely be buying it if I like the smell..Go Jen

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