Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Delana on

If I like the scent, then I will buy it. I never in a million years thought Jennifer Lopez would market great perfume, and she does. I am obsessed with “Live.”

Lucy Ray on

I have lived in London for the past 2 1/2 years and am coming
home for good in September, home to Seattle.
I think Jennifer Aniston is the cat’s meow. Love her.
You better believe I will be standing at the front door of Harrods
when her scent is released. I can hardly wait!

Hattie on

No how, no way, not in a million years.

Celyn on

Chloe ur jst jealous

Kristen on

What’s next? A fragrance endorsed by Kate Gosselin?

Mary on

You bet I’ll buy it as soon as it comes out in the
states.

Carolyn on

I love perfume, so I will be curious to smell this one. I like light fragrances, nothing sweet or floral. But, I wonder why She is launching this in the UK instead of the USA. And, I would like to also find out if this is a USA product or another country? Just curious. So far, I have not been impressed with celebrity fragrances, but I will be interested in checking it out at the fragrance counter.

Jennifer Aniston’s New Perfume ‘Lolavie’ Gets June UK Launch : In Entertainment on

[…] It will start at around $47 for a 50-ml. bottle. It will follow in the US sometime after.Source: peoplestylewatch.com.CLICK HERE to keep updated with the latest entertainment news, Follow us on Twitter or leave a […]

Hayley on

Good business move. I’ll try it.

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