Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Nan on

I like a light, natural perfume so I will try it.
It’s is the product you are buying but I like Jen.

Jennifer Aniston to Launch Signature Fragrance Lolavie | Twirlit on

[...] A lot of us struggle to look like Jennifer Aniston – but do you want to smell like her? According to People magazine, you’ll soon be able to do just that. The actress is launching her first-ever [...]

hmmm on

How embarrassing. She needs to take a LOOOONG break

Judy Wolfberg on

We’ve been hearing so much about the scoundrel men lately: Jesse James, Tiger Woods, Charlie Sheen, and others. Hearing about Jennifer Aniston is delightful.

There are those who say, “Enough Jen already.” My advice, then don’t buy the magazines with her face on the cover, don’t read the articles about her, and don’t buy her perfume. It’s all your choice. I, for one, am a big fan of hers. I’m old enough to be her mother but I love reading about her anyway.

To those who criticize Jen for putting her name on a perfume, SO WHAT? You don’t like it, don’t buy it.

Suzanne on

Won’t buy it. What is the purpose of this perfume?
Doesn’t a person already smell “naturally clean” after a shower and don’t women like to smell nice and feminine? Very disappointed that she has decided this as her signature fragrance.

Diane on

Does this self-centered Hollyweird star ever do anything useful with her money and time? The world absolutely does NOT need another celebrity fragrance…it’s tiome to grow up Jennifer and do something worthwhile with your life!

Maybe that’s what Brad finds so appealing about Angelina, a woman who uses her fame & fortune to promote humane interests around the world…not a 2 bit bottle of perfume!

ves on

Sure,exited already since i read about it! hope soon

courtney on

the name of the perfume will be “desperate for brad”

amy on

she could learn a lot from angelina jolie.

Julian on

I want one!

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