Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Showing 84 comments

Julie on

This girl is just screaming for attention. Yeah, she’s thin, and so are millions of other women. Leave the perfume to the actual chemists who create the scents.

baby girl on

I now wear eternity and get so many compliments, it stays all day. It is the only perfume I have that mixes so well with my body chemistry. I have several bottles of very nice expensive perfumes that just sit on my dresser,that just does not mix with my body chemistry, so what a waste of good money (they were gifts from hubby,he liked the smell). So if jen comes out with one that will mix with my natural body chemistry and smell nice and light all day (evening), then most definetely yes.

nicole on

What’s she gonna call it ” Maneater” or “Desperate”.

Alice on

Anything by Jennifer Aniston is worth a try! I am sure it will be a great success!

taln1rigr on

Lola Vie: The name roughly translates to “laughing at life” in French

Janice on

What will Jennifer Aniston’s signature fragrance smell like anyway? Disappointment and bitterness?

Penut on

I don’t think buying decision should be based on “tired of hearing about stars” it’s about whether you think it sounds like a good item to buy…all stars are overly heard about at one point or another & she’s actually a decent star not one too crazy but not too boring…
I THINK the item sounds good I’m not into strong scents either so I will try it! GO JEN!

Tixona on

I don’t care who endorses what or who makes it, if I like it I wear it.

Vanessa on

H*ll to the no.

baby girl on

I have read all the comments, and I so agree with the people who are saying to the ones putting jen down, why r u reading the article then? What difference does it make if a celebrity comes out with a fragrance of their own. They wanted to try something different, just as we like to try different things to make our lives more prosperous, exciting etc. We all have to try different things r we would all be in therapy for boredom!
If it was put out by some of the perfume giants who solely do perfume, then it’s no different, most r filthy rich from doing just that, making perfume!!
Any new fragrance is a least worth a spray from the tester bottle… Wear for a few hours see how it last and smells, then, if u like it, make the choice if u want to invest in a bottle or not, if not, all that is lost is ur time it took to pick up and spray a little on ur wrist.
Remember, the perfume does not make the lady, the lady makes the perfume the unique way it smells, by adding her own body chemistry. So, celebrity or not without ur own body chemistry no perfume is complete…

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