Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Showing 84 comments

yack on

Yes mention that divorce after she have been with 7 men that is what keeps her fame. Bring Angie that is the only way she sell her stuff. I am out here.I shouldn’t even click the link.

Caitlin on

I love light, natural scents. I would definitely try this. :)

EriLynne on

Is it really necessary for ANOTHER celebrity to have a fragrance?

It’s getting ridiculous with the whole singers/actresses etc doing more then what they started doing. If your an actor stay an actor, if your a singer stay a singer. geez

you seem like a sell out when you do EVERYTHING.

no way on

Jen is just an extremely boring woman. She never has anything interesting to talk about but her body!

We don’t need more celeb fragrances on the market and she is entering d-list territory.

And I saw the photo for her perfume, and she looks like she is sitting by the ocean she likes to scream at!

Gabby on

Boss-why are you reading an article about Jen Aniston if you don’t like her? And, why waste your time on posting a response? I don’t get it. You must be bored!!

Gabby on

I am cracking up at some of the posts. Really, if you don’t like Jennifer Aniston, why are you reading this article and posting a comment? What a waste of time and energy!!

diva on

I will be the first in line to buy it

Honey on

An actress with such vast amounts of wealth should donate the proceeds from her fragrance to cancer research, aids research, alzheimers research. something. I’ve seen jennifer aniston in interviews and no one is more boring or narcisstic. she could use her fame to make a difference.

marnie on

This girl needs time off. She makes one ridiculous movie after another, except for marley and me, and i believe it is because she can’t bear to be alone and reflective. this shows she is still not over brad pitt. her movies are box office bombs and she should take some serious acting classes to learn drama for a change. it’s the same old comedies one right after the other and now a fragrance? i know she got involved with st jude’s hospital, but it is probably after seeing all the good work angie and brad do throughout the world. it’s time to move, and do something charitable in the world, and perhaps she will then meet mr. right. she’s trying way too hard and a fragrance is just plain ridiculous. she is a sweet person, but just go away for a while, and something good will come to you after deep reflection.

Frederika on

Sure, I’ll go check it out. Whether I buy it or not depends on whether I like the scent. Truthfully, it doesn’t interest me who endorses it.

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