Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Kym on

There are many nice scents out there without a greedy celebrity endorsement. Jennifer Aniston is so overexposed. Look at the magazine covers she does. She looks so desperate. I think she’d go nuts if her face wasn’t in the media anymore.

CONJO on

What is it going to smell like?? Bradless.LOL or I have been dumped?? I can’t stand her!!!!!

NO on

I don’t waist a dime on this selfish, not giving 6 year old trapped in 41 year old body adult child.

Katharina on

I love Jennifer, and everything she does her taste in clothing her exercise program,her diet and her life as a talented and one of the powerful actress in Hollywood. She is beautiful, talented and very warm and nice. Sure, I like to smell her perfume, it should be a unusual and good.

ellen on

I love fresh clean scents, can’t stand “old lady perfumes”, I hate heady, super floral migraine inducing scents. Clinique’ Happy is one of those scents that’s fresh and light and not gag provoking. Hope I like it I need some good scents.

Hillary on

What’s next? Jennifer Aniston deodorant? She should spend her time in acting class.

Marisol on

I will totally buy it! I think the way she handled the circumstances of her divorce (with so much class & grace) followed by her tenacity to go after her movie career, not to mention her amazing, enviable, body (at 41 no less!) Make her a natural brand for what most women aspire to be: resilient, classy & successful on all levels of our lives (personal & professional).

Debbye on

Doesn’t she have enough money?
A little over-saturation if you ask me.

Jess on

I’d buy a Team Jolie fragrance.

Whitney on

Seriously? People want to buy this fragrance because she has a good body? Really?

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