Bruce Willis's Next Summer Blockbuster: A Signature Scent

04/15/2010 at 11:30 AM ET

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Could this summer mark the arrival of Eau de Die Hard or Armageddon Cologne? According to WWD, actor Bruce Willis is adding the role of perfumer to his resumé, with a deal to create a men’s fragrance with German cosmetics company LR Health & Beauty Systems, which has also collaborated on perfumes with Heidi Klum and British singer Leona Lewis. While details about the scent–due to debut in July–are scarce (including whether or not it will only be sold abroad or in the U.S.), the Twitterverse is already abuzz speculating about its name and what it will smell like. Tell us: What would you name Bruce Willis’ fragrance? Would you buy it? – Marissa Patlingrao Cooley

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Bruce Willis to launch his own fragrance in July! | Make Her Up on

[...] Source AKPC_IDS += "8241,";Popularity: unranked [?] Permalink | Email This Post | See More Celebrity News, Fragrance | Comments RSS Feed [...]

– WOULD YOU WANT TO SMELL LIKE BRUCE WILLIS? THE BLAY REPORT on

[...] World Wide Web – Yet another celeb jumps on the fragrance bandwagon but this one we didn’t expect. Bruce Willis has sealed the deal from LR Health and Beauty Systems for a new fragrance that will launch this summer, which is just in time for the action movie season! Details on the the untitled eau de parfum are not available, but we’re imagining woodsy, masculine, strong notes evoking the tough persona of the action star. Blaynistas, what do you think eau de Bruce would smell like? [StyleWatch] [...]

» Sixth Scent: Bruce Willis to Launch Cologne ShoppingBlog.com on

[...] Stylewatch says Twitter is buzzing with name suggestions. Some of the name ideas include Eau de Die Hard and [...]

Bruce Willis to Debut His Signature Scent This Week! | Joiner.ro - Indexare gratuita feed-uri RSS on

[...] Bruce Willis would be launching a men’s fragrance this summer, we couldn’t help but contemplate catchy names for the new scent (Eau de Die Hard, anyone?). But now that the actor’s first signature [...]

Bruce Willis to Debut His Signature Scent This Week! | Poppin' Tails – Suckin' Heads – Gettin' It In…For Goodness Sake! on

[...] Bruce Willis would be launching a men’s fragrance this summer, we couldn’t help but contemplate catchy names for the new scent (Eau de Die Hard, anyone?). But now that the actor’s first signature [...]

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