Keri Hilson Steps Up as Avon's Newest Face

04/14/2010 at 12:30 PM ET

Charley Gallay/Getty

Avon’s celebrity stable is about to get even more gorgeous in the coming days. The brand has announced the appointment of singer Keri Hilson as its newest spokesperson, taking over for Jennifer Hudson, who has been with the brand since 2007. “We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further,” Lily DeStefano, executive director of Avon North America Beauty, told WWD. “Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.” For Hilson, a partnership with Avon also made sense: “I love fragrance. I love beauty,” said the 27-year-old Grammy nominee, who joins fellow Avon faces Reese Witherspoon, Zoe Saldana, and Fergie. “I love to teach women that they should feel confident and feel good about themselves for themselves.” Tell us: What do you think of Avon’s newest face?

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Mes on

I love Keri, and think she is extremely gorgeous! Great association!

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