Milla Jovovich Fronts Tommy Hilfiger's New Charity Campaign

04/12/2010 at 11:30 AM ET

Two of the world’s most famous models were just “bagged” by Tommy Hilfiger to collaborate in his latest charitable campaign. Milla Jovovich stepped in front of the camera to be shot by last year’s face for the cause, Helena Christensen, for the new campaign for Tommy Hilfiger’s breast cancer research initiative. “To have been the ambassador for last year’s initiative was truly an amazing experience,” says Christensen in a release. “I was very pleased to have helped raise over 110,000 euros through [last year's] sales of the Tommy Hilfiger limited edition bag.” Jovovich echoes her sentiments: “I am very proud to lend a helping hand to Breast Health International, to assist those touched by breast cancer.” The handbag–executed in carmine red and made of natural vegetable tanned leather–retails for $300 and 50 percent of the proceeds will go toward Fund for Living, an on-going campaign initiated byBreast Health International to support those with breast cancer. To help out the cause and to snap up these chic red handbags, check out select Tommy Hilfiger specialty stores worldwide and tommy.com.–David Yi

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Showing 4 comments

Anne on

The bag is gorgeous and what a great cause.

Milla Jovovich Fronts Tommy Hilfiger’s New Charity Campaign | Accessories on

[...] more on People Magazine Share and [...]

lorraine brechin on

love the bag would like to buy it, can only find it on the .com website help.

Renée Zellweger Models Tommy Hilfiger’s Breast Cancer Awareness Bag – thncelebrity on

[...] in the fashionable footsteps of Milla Jovovich and Helena Christensen, Renée Zellweger is lending her famous face to Tommy Hilfiger’s latest breast cancer awareness [...]

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