Mary-Kate and Ashley Olsen Add Denim to Elizabeth and James

04/08/2010 at 09:50 AM ET

Courtesy Elizabeth and James

Mary-Kate and Ashley Olsen are extending their design talents with the launch of Textile Elizabeth and James, a denim-centric range being added to their popular contemporary line. “With the addition of Textile Elizabeth and James, the label offers a well-rounded collection of casual to dressy options for the trend conscious customer,” Ashley says in a statement. Inspired by the 1970s, Textile Elizabeth and James’s debut collection features three jean styles including a high-waisted cropped flare, a bell-bottom with distressed details and a soft, casual button-fly jean–all retailing for $245. “The fit, wash, hardware and fabric of Textile Elizabeth and James embody the Elizabeth and James quality and design aesthetic our customers have come to expect. The details of each piece have been carefully executed for a worn, classic touch,” adds Mary-Kate. And by fall 2010, Textile Elizabeth and James will expand to eight denim and corduroy styles ($195-$265) and include distressed tees, delicate blouses, sweaters and sweatshirts ($65-$275). In the meantime, you can shop the debut collection at intermixonline.comAndrea DeSimone

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