Beyoncé's Perfume Sells $3 Million--In Just One Month!

03/18/2010 at 04:43 PM ET


Is it getting hot in here or is it just Beyoncé‘s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’ to purchase BeyoncĂ© Heat! —David Yi


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Showing 50 comments

browneyes on

thats wat i am talking about.. u go girl..

Ms. Heim on

That is awesome. $3 million in a month. I’d be grateful for $3.00 this month. Amazing. Way to go Beyonce.

James Madison on

You the best girl! That’s what I’m talking about! Get ’em!

Myrna on

I think this is great. She’s already the number 1 Black female in the United States, But just when you think this is it. BAM! Beyonce steps her game up and take it to a whole new level.
You Go Girl!

Annaslace on

I’ve been out of work so long, I don’t even remember anything about perfume

CS_901 on

Could I interest you in a fine Watch?

lynn on

3 million in one month. that’s 36 mil in one year. i’m officially jealous

Jule on

Enough already. In a few years there will be someone else who will beat those sales. Beyawnce is overrated.

Rich Dune on

Imagine that money going to a different commuinity that are needy each month

aisha on

i just love your albums and this new perfume well i cant afford it could i have one of the samples

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