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FIRST LOOK: Britney Spears Goes “Through the Lens” For New Candie’s Ads
Courtesy Candie’s
To top the success of Britney Spears’ run as the face of juniors’ apparel line Candie’s Only at Kohl’s last year, the fashion brand has lined up not one, but three, of the best known photographers on the planet to shoot her newest campaign. The new series of ads, shot by Annie Leibovitz, Mark Seliger and Terry Richardson at Paramount Studios in Hollywood late last year, pay homage to the 28-year-old star’s versatility by showing her “through the lens” of the famous photographers. Through a release, Spears weighed in on the experience: “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.” Each photographer brought out very different sides of the performer, with Leibovitz opting for an industrial backdrop, and Richardson working on a plain white set, while Seliger created two elaborate scenarios: one involving a custom-made pink Harley-Davidson motorcycle on lush green grass, and the other inspired by a French burlesque performer’s dressing room. The latter, shown at top left here, features Spears lounging on a chaise in full pin-up girl mode, surrounded by feather boas, bouquets of flowers, and fanciful, all-pink decor. Look out for the full range of images to appear in fashion magazines and billboards shortly, as well as at candies.com and kohls.com. – Emily Hsieh
Courtesy Candie’s
Courtesy Candie’s
