FIRST LOOK: Britney Spears Goes "Through the Lens" For New Candie's Ads

02/17/2010 at 08:00 AM ET

Courtesy Candie’s

To top the success of Britney Spears’ run as the face of juniors’ apparel line Candie’s Only at Kohl’s last year, the fashion brand has lined up not one, but three, of the best known photographers on the planet to shoot her newest campaign. The new series of ads, shot by Annie Leibovitz, Mark Seliger and Terry Richardson at Paramount Studios in Hollywood late last year, pay homage to the 28-year-old star’s versatility by showing her “through the lens” of the famous photographers. Through a release, Spears weighed in on the experience: “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.” Each photographer brought out very different sides of the performer, with Leibovitz opting for an industrial backdrop, and Richardson working on a plain white set, while Seliger created two elaborate scenarios: one involving a custom-made pink Harley-Davidson motorcycle on lush green grass, and the other inspired by a French burlesque performer’s dressing room. The latter, shown at top left here, features Spears lounging on a chaise in full pin-up girl mode, surrounded by feather boas, bouquets of flowers, and fanciful, all-pink decor. Look out for the full range of images to appear in fashion magazines and billboards shortly, as well as at candies.com and kohls.com. – Emily Hsieh

Courtesy Candie’s

Courtesy Candie’s

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Showing 43 comments

Sweets on

I am sure it’s not all photoshopped but her legs in the first picture are most definitely edited. I mean they don’t even real. She looks beautiful but her legs are not rail thin, she is beautiful as is so I’m confused why they would even bother. It’s more upsetting thinking of the pressure they are adding on young girls today. I don’t blame totally Britney but more Kohl’s. What are you really selling?

mina on

OMG. Britney is looking smoking. I love LOVE her. How can anyone be so down to earth while literally beeing one of the most famous pop icons out there? It’s beyond me

bebe on

she looks as skinny as nicole richie in first one. they they just photoshop her head onto a new body?

PR148 on

She should retire… enough of Britney…. she is so yesterday.

Sarah on

I’m not hating on Britney, but it’s too bad the company can’t embrace her real body and her real curves. She’s not 15 anymore. She’s a woman with 2 children.

Heidi on

Where is the rest of her? They photoshopped half her body away. Wish I could have someone do that to me! LOL

NICSMOM on

YOU PEOPLE THAT ARE SAYING SHE IS PHOT WHATEVER….YOUR ALL HATERS….YOU ALL WISH YOU HAD THE MONEY AND THE FAME LIKE SHE DOES…HUSH UP YOUR MOUTHS….IF YOU ONLY LOOKED OR HAD A QUARTER OF WHAT SHE DID YOU WOULD NOT BE HERE CUTTING HER UP ….GOOD FOR YOU BRIT…YOU GOT BACK UP ON YOUR FEET AGAIN!!!

britster on

SHE LOOKS AMAZING!! and for the haters saying it was photoshoped go to candies.com or youtube for the behind the scenes videos and see for yourselfs that the photos are hardly photoshoped!!! anyways love brit, she’s looking delicious!!

sarah on

my only thought is that this clothing line is for juniors which is a tween early teen age group. how are these images appropriate for girls that age? i don’t have daughters but if i did they would not be wearing any clothes that were promoted like this. i can only imagine what the actual clothes look like!

Leeroy on

Omg people she is back and better than ever i cant wait for her new album its goin be so great i only found out yesterday bout it i can bearly sleep lol!!! And by the way all u britney haters if u dont have anything nice to say dont say it at all….

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