FIRST LOOK: Britney Spears Goes "Through the Lens" For New Candie's Ads

02/17/2010 at 08:00 AM ET

Courtesy Candie’s

To top the success of Britney Spears’ run as the face of juniors’ apparel line Candie’s Only at Kohl’s last year, the fashion brand has lined up not one, but three, of the best known photographers on the planet to shoot her newest campaign. The new series of ads, shot by Annie Leibovitz, Mark Seliger and Terry Richardson at Paramount Studios in Hollywood late last year, pay homage to the 28-year-old star’s versatility by showing her “through the lens” of the famous photographers. Through a release, Spears weighed in on the experience: “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.” Each photographer brought out very different sides of the performer, with Leibovitz opting for an industrial backdrop, and Richardson working on a plain white set, while Seliger created two elaborate scenarios: one involving a custom-made pink Harley-Davidson motorcycle on lush green grass, and the other inspired by a French burlesque performer’s dressing room. The latter, shown at top left here, features Spears lounging on a chaise in full pin-up girl mode, surrounded by feather boas, bouquets of flowers, and fanciful, all-pink decor. Look out for the full range of images to appear in fashion magazines and billboards shortly, as well as at candies.com and kohls.com. – Emily Hsieh

Courtesy Candie’s

Courtesy Candie’s

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Showing 43 comments

rebekah on

Yet photoshopped once again. OH well, she still does look good. I guess you have to start with a good subject to be able to photoshop and it look decent.

Kristina on

Britney is gorgeous! She looks as amazing as ever! I love seeing her back on top!

Jules on

I am glad she is feeling better and she looks great!

deanna on

she is stunning beautiful

Jeanine on

They all look beautiful. I am glad to see her healthy and with her children.

Frederika on

They photoshopped the heck out of her. She is a pretty girl, but looks nowhere near the same in real life as these photos would have you believe.

Beth on

Britney looks great! The photos aren’t that magnificent considering who the photographers are! But I guess they’re just ads, so I shouldn’t have been expecting masterpieces!
–Who does Britney’s hair? That wig looks awful..

lisa on

I think britney looks absoutley beautiful. glad to see shes doing so much better.

rebekah, how do u know she was photoshopped. let me guess you were there or ur just jealous. ill go with option number 2

Frederika on

I had to reply to your comment, Lisa. The reason is that anyone would say she is photoshopped is comparing the everyday photos that the paparazzi snap of her the ads above. Besides, what world do you like in that makes you think that all ads aren’t photoshopped..ALL of them are. I work at a fashion magazine myself and have been to plenty of shoots, so I actually do know what I am talking about.

ellen on

Kudo’s to Britt and the photog’s she looks amazing hope she keeps up the good work! Super talented photog’s too! Amazing what they can capture “through their lens”!

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