Ryan Reynolds Is Hugo Boss Fragrance's Newest Face

02/12/2010 at 03:02 PM ET

Courtesy Hugo Boss

Scarlett Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game himself as the newest face for Hugo Boss Fragrances. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds tells WWD. “I’m honored Boss invited me to be the face of its new men’s fragrance.” Although Hugo Boss Fragrances has yet to release any additional details, a brand spokesperson confirms to PEOPLE that the actor will represent two new as-yet-unnamed scents under the classic Boss line. Tell us: What do you think of Ryan as the new face of Boss?David Yi

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Showing 44 comments

Cassie on

I find this man so lacking in charm and average in looks. If he had a soul jump out and captivate me it could make his average good looks irresistable like so many heart throbs before him; Patrick Dempsey; Robert Downey Junior; Patrick Swayze…. But Naahhh he is just a pretty boy not pretty enough riding a wave … Im not convinced!

dancia on

he is adorable

Lisa on

Ryan is the best looking actor in Hollywood. He is HOT, HOT, HOT and seems really nice and is very funny.

Missy on

Yum Yum is so right. This man is soo sexy. I wanna see some shirtless pics ;). 3 Pages of yum yum comments and one obviously blind girl. You keep that man Scarlet he is definitely a keeper

TM on

Ooh la la

Brianna on

What a fine human being! Not surprised that he is now the face of Hugo Boss!! Makes my knees weak and my lips quiver…yikes!! Scarlett is one lucky lady!!

Lekili on

Sweet. He’s a very handsome man.

kat on

I think that sucks….. I like ryan…But my favorite actor Jonathan Rhys Meyers was the best for Hugo Boss…..I wonder why he doesnt do it anymore cuz he looked pretty good in the ad’s and stuff

ela on

@kat: according to reports Ryan will be the face of a NEW LINE of Hugo Boss men’s fragrances.

Melissa on

He is so beautiful. He should never wear a shirt!!

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