Ryan Reynolds Is Hugo Boss Fragrance's Newest Face

02/12/2010 at 03:02 PM ET

Courtesy Hugo Boss

Scarlett Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game himself as the newest face for Hugo Boss Fragrances. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds tells WWD. “I’m honored Boss invited me to be the face of its new men’s fragrance.” Although Hugo Boss Fragrances has yet to release any additional details, a brand spokesperson confirms to PEOPLE that the actor will represent two new as-yet-unnamed scents under the classic Boss line. Tell us: What do you think of Ryan as the new face of Boss?David Yi

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Showing 44 comments

Janet on

He is good looking and funny. But classic style and sophistication are NOT two words that come to mind when I think of Ryan Reynolds.

lisa on

he’s hot…extremely hot. He got married like two hours from where i live! :)

cindy on

I saw him on the plane from Vancouver to California he was in first class and reading a script. Of course my friend and I eye’s were glued to him and when he stood up oh my my my he is just as pretty if not prettier in person, tall and buff he’s a very sexy man!

usspost on

Ryan Reynolds as the face of the new men’s fragrance.

Kim on

Yummy is just the word I would use to describe him!!!

SoNotHollywood on

Great choice. Ryan IS Boss. Mmmmm! I remember when I first saw him in Two Guys, A Girl & A Pizza Place. LOVED him then, LOVE him now! He’s a keeper, ScarJo!

jbferever. on

ryan reynolds is sooo hot. yeayyyy ;) loveehim<3

Marsha on

YUMMY YUMMY and more YUMMY he is HOT..He will be GREAT..

WW on

Ryan Reynols is the hottest thing in Hollywood right now. Does anyone remember him from the TV show Two Guys a Girl & a Pizza Place? Ryan is funny, gorgeous & humble. Let me know if you ever get tired of him Scarlett! Smokin hot!

Amanda on

Love him! Needs a picture with his shirt off, he is ABS-olutely fabulous!

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