Lady Gaga and Cyndi Lauper Get "Glam" With M.A.C to Fight AIDS

02/10/2010 at 01:46 PM ET

Courtesy M.A.C

Lady Gaga and Cyndi Lauper are joining forces as the dual faces of M.A.C. Cosmetics’ newest Viva Glam campaign: From Our Lips. Every cent of the $14 sale price of Viva Glam lipsticks and lipglasses bearing the pair’s respective signatures will help the M.A.C AIDS Fund, which has already raised over $150 million to fight the disease, to create model programs that address women living with HIV/AIDS. So why this dynamic duo? “We have one artist that hit the music industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another that is explosively popular with young people today,” explains John Demsey, Group President, Estee Lauder Companies and Chairman, M·A·C AIDS Fund. And Lauper affirms that the charity hits close to home: “I lost a lot of dear friends to AIDS before we even knew what it was,” she says. “I’m not a politician. I am just a mom who happens to have the benefit of being famous and can bring attention to something that is wrong and needs to be righted.” For Lady Gaga, it’s all about bringing awareness to her fans. “This is an important message to relay to the younger generation,” she says. The lipsticks themselves don’t disappoint: Lauper describes hers as “A really fabulous red…and it’s called Cyndi. How cool is that?” While Gaga says, “My new Viva Glam lipstick colour is amazing. It’s a bluish pink, great for everyday. It’s a little bit ‘80s, which is very me.” Shop maccosmetics.com to get “Glam” and give back. And check out Lady Gaga and Cyndi below talking about their new roles on this morning’s Good Morning America. –Katherine Kluznik Rentmeester

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Randy on

I would like to say ” Here is one for the girls” I have to say it is extremely stress releaving to see the old singers gather with the new to fight against a illness that has been shoved under the pillows these days and not made aware of it’s still deadly out come… to my friends lady gaga and cyndi lauper My life is in your hands and I give u the highest rank of respeact from someon who has had this illness 26 yrs of the 42 yrs of he’s life….
Thanks u again my friends

Colin on

It’s a little disturbing how amazing Cyndi looks after all this time. Besides being an amazingly talented vocalist and a very positive social activist, she’s a friggin’ stunning looking woman.
I suspect it’s Dorian Grey thing where the photo on her album covers is aging instead.

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[...] its because they’ve teamed up to help promote the awareness of HIV/AIDs with MAC.They appear in a cute ad together promoting new lipsticks Viva Glam Gaga and Viva Glam Cyndi.Credit: Style.com & Wireimage [...]

Mason on

Don’t invite Lady Gaga to the Oscars or else it’s Swan Dress Redux all over again!

Lady Gaga Goes Viva Glam for M.A.C - redcarpets.com on

[...] The pop darling, who previously joined forces with Cyndi Lauper to appear in Viva Glam’s 2010 campaign, will go at it alone in the new 2011 ads shot by Nick Knight and styled by Thierry Mugler creative [...]

Lady Gaga Goes Viva Glam for M.A.C – Again! | Jamielynn Spears: Tell-All on

[...] The pop darling, who previously joined forces with Cyndi Lauper to appear in Viva Glam’s 2010 campaign, will go at it alone in the new 2011 ads shot by Nick Knight and styled by Thierry Mugler creative [...]

Lady Gaga Goes Viva Glam for M.A.C – Again! | HollywoodDaily.us on

[...] The pop darling, who previously joined forces with Cyndi Lauper to appear in Viva Glam’s 2010 campaign, will go at it alone in the new 2011 ads shot by Nick Knight and styled by Thierry Mugler creative [...]

Mystickarma's Blog on

[...] The pop darling, who previously joined forces with Cyndi Lauper to appear in Viva Glam’s 2010 campaign, will go at it alone in the new 2011 ads shot by Nick Knight and styled by Thierry Mugler creative [...]

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[...] and Martin follow in the footsteps of some very major past Viva Glam spokespeople, Lady Gaga, Cyndi Lauper and Fergie among them. Skater Johnny Weir was also announced as a new face of the brand in [...]

Cyndi Lauper Works to Empower LGBT Youth … Through Lipstick « Boys T Shirt « Celebrity News on

[...] M.A.C AIDS Fund. To date, the fund has raised more than $224 million to fight HIV/AIDS, and counts Lady Gaga, Ricky Martin and Nicki Minaj among its [...]

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