EXCLUSIVE: Whoopi Goldberg Brings Humor and 'Poise' to Her New Campaign

02/10/2010 at 10:14 AM ET

Signing on to be the spokesperson for Poise, Whoopi Goldberg channels famous female icons of the past dealing with LBL, including Cleopatra, Lady Godiva and the Mona Lisa in hilarious ads and “Great Women in History” webisodes. While Whoopi can’t pick her favorite of the women she created (she picked the women and wrote the dialogue), she says there is one more surprising lady she’d like to portray: Sarah Palin! “If I could add one more it would be Sarah Palin. I don’t have a favorite, because they are all my creations.” Whoopi exclusively tells PEOPLE that she wanted to tackle the issue of light bladder leakage because “I wanted to help Poise get the word out on a very common issue that many women experience but don’t talk about. I wanted to address women’s issues and not be embarrassed by them.” See more of Whoopi and find out more at 1in3likeme.com.

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 8 comments

demonterius on

seed

Timothy White and Whoopi Goldberg team up for absorbing campaign « Stockland Martel on

[...] everything sound like a double entendre?—and have already written about by magazines like People (“Whoopi Goldberg Brings Humor and ‘Poise’ to Her New Campaign”) and Advertising Age, which did a big feature on the campaign this [...]

Maya Bailey on

Women Issues these days are mostly about women empowerment and equal rights among men.`~’

Thomas Williams on

women issues these days are more on equal rights with men and woman power*.`

Liam Martin on

there are lots of women issues that are mostly related to relationships and family*:;

Chinese Girls  on

womens issues are mostly related to their emotional well being.:.

net ebooks on

Very great post. I just stumbled upon your weblog and wished to mention that I have really enjoyed browsing your weblog posts. After all I will be subscribing in your rss feed and I hope you write once more very soon!

Outlook on

this was a great share thanks for the help.

advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,782 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters