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Jeweler Alexis Bittar Revisits the '80s with New Model Joan Collins

02/08/2010 at 11:04 AM ET

Courtesy Alexis Bittar

She’s one of Hollywood’s most iconic small screen vixens, but this spring, 76-year-old actress Joan Collins is trading acting for modeling as the face of jewelry designer Alexis Bittar’s poster campaign. Launching to coincide with fashion week, the ads will loom large on billboards across New York City. Reprising the signature glamour that earned her fame as Alexis on the set of Dynasty in the 1980s, Collins appears highly made up and adorned in statement costume jewels — a love she’s been cultivating for decades. “I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager,” she was recently quoted as saying according to a release for the campaign, continuing, “Alexis Bittar is by far my favorite costume jewelry designer [...] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations.” And the feeling was clearly mutual. When the designer, flattered by Collins’s mention, asked her to take a starring role, she didn’t hesitate: “Oooh! ‘Alexis for Alexis’… how brilliant! Count me in.” Tell us: What do you think of Joan Collins as the face of Alexis Bittar’s spring line? –Katherine Kluznik Rentmeester

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Showing 32 comments

patricia on

She is absolutely perfect!

jeannine on

May I look like that at 76. Very elegant & beautiful. Joan Collins is truly an icon.

B Hay on


Karen on

Too plastic.

Mom1 on


eve on

FIERCE!!!!!!!!!!!!!! LOVE HER!!!!!!!!!!ROCK ON AT 76!!!!

Linda on

We all know that you do not look like this at age 76 unless you are a “Movie Star”. I feel they should have photographed her showing some age.
Just my opinon.

Dawn on

She is GORGEOUS, TIMELESS and FABULOUS!! Love them both!

Kelley on

She looks great, but no doubt this photo has been photoshopped big time.

PinkCamellia on

Classy, but airbrushed to death!

Marie on

I think Linda is right. Nobody looks like this at 76… Not enough natural to me.

cjreader on

Hey, if I had their kind of money, I’d erase aging too. she looks great, not fake. wow, 76!
you go Joan!

Faye on

Follow her lead gals! Not only celebrities can look great at 76, as I know a lot of ladies looking great in their 70′s. It’s a matter of taking care of yourself. Of course, I look fine but I’m only 68.

Jenn on

If I can look that good at 76 (with or without airbrushing)… then hot DAMN!! Y’all better watch out! :)

Rock it Joan. You can!

kindred on

anyone can look like that with all the airbrushing and photoshopping that was apparently done to this picture. I’ve seen
the icon up close and lets just say while she looks good for her age, she looks WAY older than is suggested by this picture.

Suzanne on

She is gorgeous! She is truly ageless. She looks amazing

Suzanne on

Sounds like Karen, Linda and Marie are a bit jealous of Joan! Did your mother not teach you if you don’t have anything nice to say, don’t say anything at all?!?!?!?!

Suz on

You can’t hide age in your hands… hence the gloves!

Whoa on

Gawd, tone down the make-up already!

casimir on

Photoshopped, sure. But so what. To look that good at her age, even helped with photoshopping tricks, gives testament to her natural beauty. And actually, even in person, considering her age she still looks pretty ‘good’. All things being relative . . .

pat on

Not only is she great looking (with or without photoshop)she is smart and funny and witty.Don’t concentrate on her looks. It takes all of the above (including a great sense of humor) to become the classy and classic lady that she is.

Sandy on

Wow! She looks gorgeous — and at 76!!! Even with airbrushing, she’s still breathtaking. Very class, well done photo. Good for you, Joan! I am in awe.

Tobie on

You people have nothing better to do than critisize all day long.. Grow up ladies and get off the couch and get a life. Joan Collins is the ideal perfect person for this ad. So they photoshopped the picture. Its modeling thats what they do! You losers!


i hope i can look that good ater being air brushed & can afford her plastic surgeon

jenn on

sure she’s had surgery..dah..but a lil’ fake hair, lots of makeup, airbrushing and tahh dahh. there you have it. if i can pull that off at 76…i will!

Julie on

She looks great for 76! God bless her!

sheldon on

I’ve known of this for some time and all I can say it “FANTASTIC”! This is what I would call BRILLIANT advertising! And who better than Joan? She is glamour, unique, stylish and one of a kind.

katie on

very cool looking photo!

AlexisColby on

Wow, she is so elegant & beautiful! I Love Joan!!!!!!!!!!!!!!!!!!!!!!!!!!

chris on

They should clone her. She’s a true diva. She captures an era in her face and yet she is simply timeless. They dont make women like her anymore.

Fiona Clements on

I think Joan Collins is absolutely wonderful. The people who are critical of her are probably those who have never even seen a tweezer, let alone a pot of moisturiser. So many women in this country do absolutely NOTHING to enhance their appearances, and boy, does it show!

She has always been way ahead of her time, for example, in not allowing the sun anywhere near her face – how many ladies of her age have skin like that?

When you look at how much models much younger than Joan have their photos airbrushed, nobody says a thing. Just because she is older, and extremely glamorous, certain people want to take a swipe at her. No doubt La Collins would cut them dead with her rapier wit – and good for her, say I!

phaedros on

can you please tell me how many comments you had by now?surely not 31.


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