Jeweler Alexis Bittar Revisits the '80s with New Model Joan Collins

02/08/2010 at 11:04 AM ET

Courtesy Alexis Bittar

She’s one of Hollywood’s most iconic small screen vixens, but this spring, 76-year-old actress Joan Collins is trading acting for modeling as the face of jewelry designer Alexis Bittar’s poster campaign. Launching to coincide with fashion week, the ads will loom large on billboards across New York City. Reprising the signature glamour that earned her fame as Alexis on the set of Dynasty in the 1980s, Collins appears highly made up and adorned in statement costume jewels — a love she’s been cultivating for decades. “I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager,” she was recently quoted as saying according to a release for the campaign, continuing, “Alexis Bittar is by far my favorite costume jewelry designer […] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations.” And the feeling was clearly mutual. When the designer, flattered by Collins’s mention, asked her to take a starring role, she didn’t hesitate: “Oooh! ‘Alexis for Alexis’… how brilliant! Count me in.” Tell us: What do you think of Joan Collins as the face of Alexis Bittar’s spring line? –Katherine Kluznik Rentmeester

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Fiona Clements on

I think Joan Collins is absolutely wonderful. The people who are critical of her are probably those who have never even seen a tweezer, let alone a pot of moisturiser. So many women in this country do absolutely NOTHING to enhance their appearances, and boy, does it show!

She has always been way ahead of her time, for example, in not allowing the sun anywhere near her face – how many ladies of her age have skin like that?

When you look at how much models much younger than Joan have their photos airbrushed, nobody says a thing. Just because she is older, and extremely glamorous, certain people want to take a swipe at her. No doubt La Collins would cut them dead with her rapier wit – and good for her, say I!

phaedros on

can you please tell me how many comments you had by now?surely not 31.

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