Jeweler Alexis Bittar Revisits the '80s with New Model Joan Collins

02/08/2010 at 11:04 AM ET

Courtesy Alexis Bittar

She’s one of Hollywood’s most iconic small screen vixens, but this spring, 76-year-old actress Joan Collins is trading acting for modeling as the face of jewelry designer Alexis Bittar’s poster campaign. Launching to coincide with fashion week, the ads will loom large on billboards across New York City. Reprising the signature glamour that earned her fame as Alexis on the set of Dynasty in the 1980s, Collins appears highly made up and adorned in statement costume jewels — a love she’s been cultivating for decades. “I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager,” she was recently quoted as saying according to a release for the campaign, continuing, “Alexis Bittar is by far my favorite costume jewelry designer [...] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations.” And the feeling was clearly mutual. When the designer, flattered by Collins’s mention, asked her to take a starring role, she didn’t hesitate: “Oooh! ‘Alexis for Alexis’… how brilliant! Count me in.” Tell us: What do you think of Joan Collins as the face of Alexis Bittar’s spring line? –Katherine Kluznik Rentmeester

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Showing 32 comments

Marie on

I think Linda is right. Nobody looks like this at 76… Not enough natural to me.

cjreader on

Hey, if I had their kind of money, I’d erase aging too. she looks great, not fake. wow, 76!
you go Joan!

Faye on

Follow her lead gals! Not only celebrities can look great at 76, as I know a lot of ladies looking great in their 70’s. It’s a matter of taking care of yourself. Of course, I look fine but I’m only 68.

Jenn on

If I can look that good at 76 (with or without airbrushing)… then hot DAMN!! Y’all better watch out! :)

Rock it Joan. You can!

kindred on

anyone can look like that with all the airbrushing and photoshopping that was apparently done to this picture. I’ve seen
the icon up close and lets just say while she looks good for her age, she looks WAY older than is suggested by this picture.

Suzanne on

She is gorgeous! She is truly ageless. She looks amazing

Suzanne on

Sounds like Karen, Linda and Marie are a bit jealous of Joan! Did your mother not teach you if you don’t have anything nice to say, don’t say anything at all?!?!?!?!

Suz on

You can’t hide age in your hands… hence the gloves!

Whoa on

Gawd, tone down the make-up already!

casimir on

Photoshopped, sure. But so what. To look that good at her age, even helped with photoshopping tricks, gives testament to her natural beauty. And actually, even in person, considering her age she still looks pretty ‘good’. All things being relative . . .

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