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Burberry to Stream Fashion Show in 3-D

02/08/2010 at 12:15 PM ET

Forget Avatar — the hottest 3D ticket in town is Burberry’s fall/winter 2010 show. The British luxury brand will be the first ever to live-stream their shows in 3-D at private events in select cities. “This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world,” says Burberry’s chief creative officer, Christopher Bailey in a release. “3-D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together.” Those who don’t score a ticket to the private events are invited to watch the showing live at home in 2-D at The global event, which will also showcase action from behind-the-scenes and from the red carpet, will kick-off on Feb. 23 at 4PM (London Standard Time).

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