Archive: January 2010

Clooney’s Gal Pal Elisabetta Canalis Strips Down For Roberto Cavalli Ads

Courtesy of Roberto Cavalli

Megan Fox isn’t the only one with a sexy new ad campaign! Get ready to see way more of George Clooney‘s paramour, model Elisabetta Canalis, than ever, in Roberto Cavalli’s newly unveiled international underwear campaign. The sultry 31-year-old is featured wearing a bra and panties comprised of delicate black lace and animal print satin, along with high heels and a silk robe bedecked with marabou feathers. She was photographed last November by Mert & Marcus at a private home in London, lounging on an ornate velvet sofa framed by baroque textiles and antique rugs meant to channel a cozy nineteenth-century boudoir. Canalis says in a release, “It was a great pleasure and huge privilege to work for Roberto and Eva [Cavalli]. The Cavalli brand has always been synonymous with the made in Italy excellence and known all over the world.” The designer describes how he was “inspired by a real woman, with appeal, charisma, and sensuality,” when producing his latest underwear collection, explaining, “Elisabetta Canalis and I have been friends for a while now, we have already worked together in the past and so I was sure she was just perfect for enhancing the spirit of this advertising campaign…and I was not wrong! Her Mediterranean beauty and intense appeal interpret an intriguing super-feminine woman…the result is amazing!” Tell us: what do you think of Elisabetta in Cavalli’s new underwear ads? –Emily Hsieh

• Celebrity Ad Campaigns,
• Lingerie

Megan Fox’s Sexy New Ads for Emporio Armani Underwear and Armani Jeans

Courtesy Emporio Armani

Victoria Beckham‘s ads as the face of Emporio Armani Underwear might have been sizzling, but her replacment Megan Fox gets temperatures rising in her new campaign for the Italian label — dressed in skimpy sets from Emporio Armani Underwear for seductive black and white photos. For her Armani Jeans campaign, the starlet debuts a stripped-down look, with damp hair, bare feet, and minimal makeup, and is dressed casually in a white oxford and jeans. The new series of ads, shot by Mert Alas and Marcus Piggott, featuring the 23 year-old will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan. Why Fox? Giorgio Armani puts it succinctly: “Megan is young and sexy and has a lot of spirit,” he said, adding that his brands are “all about a youthful attitude, making her the perfect choice for the collections.” Tell us: What do you think of Megan as the new face of Emporio Armani Underwear?

Courtesy Emporio Armani

Courtesy Emporio Armani

• Celebrity Ad Campaigns,
• Lingerie,
• Megan Fox

Eva Mendes Gets Even Sexier for Calvin Klein Jeans

Stephen Klein/Calvin Klein Jeans

Eva Mendes is getting sexy yet again for Calvin Klein Jeans in a sizzling new shoot for spring 2010 — and PEOPLE has a first look at the campaign. Shot by famed fashion photographer Steven Klein in New York City, the actress heats up things up alongside model Jamie Dornan to introduce the Calvin Klein Jeans Body Whitewashed collection for men and women, a line of shape-enhancing denim in coated and washed shades of white. Time will only tell if this ad campaign is as controversial as Eva’s other shots for the label. Tell us: What do you think of Eva’s latest ads for Calvin Klein? –Katherine Kluznik Rentmeester

• Celebrity Ad Campaigns,
• Eva Mendes

Clothing Ad Featuring President Obama to Be Removed

Sonia Moskowitz/Globe

Last week PETA caused a stir with an anti-fur ad that featured the likeness of Michelle Obama. The First Lady, however, isn’t the only White House resident whose image has been the target of unauthorized commercial use: A towering billboard for Weatherproof Sportswear featuring President Obama clad in a jacket by the company is set to come down in New York City’s Times Square after the White House took note. When the ad went up last week, the company was blasted for using the photo; now, a Weatherproof Sportswear spokesperson tells CNN that the billboard will be removed “in an expeditious manner.” White House spokesperson Ben LaBolt, who declined to comment specifically about Weatherproof’s decision to take the billboard down, told PEOPLE, “The White House has a longstanding policy disapproving of the use of the President’s name and likeness for advertising purposes.” So, what was the company thinking when it put up the ad? Weatherproof President Freddie Stollmack, who called the campaign “serendipitous,” explained, “We saw a picture of President Obama visiting the Great Wall of China and we said, ‘Boy that looks like our coat.’” It was a simple idea, but one that’s hard to defend, according to First Amendment experts. Intellectual property lawyer Barbara Solomon tells CNN, “This is not an issue of expression. This is a pure commercial appropriation. This is an advertisement and nothing but an ad,” continuing, “It is a violation of Mr. Obama’s right of publicity, his right to control his appearance and his likeness.” –Katherine Kluznik Rentmeester

• Celebrity Ad Campaigns,
• Michelle Obama