Sneak Peek: Liv Tyler's New G-Star Ad Campaign

01/22/2010 at 11:10 AM ET

Courtesy G-Star

With plans to expand the label to 50 free-standing stores in the U.S. alone, Dutch denim label G-Star is getting American shoppers familiar with the brand by naming Hollywood beauty Liv Tyler as the new brand ambassador. The star will appear in print advertisements for G-Star through the Fall of 2010. “Liv is a great fit for the brand because she exudes the perfect level of sensuality, a characteristic very important to G-Star,” says the label. “She’s a strong, beautiful and independent woman with an impeccable feeling for style.” And with her rock star roots–Liv is the daughter of Aerosmith’s Steven Tyler–and star pedigree, Liv is the perfect choice to represent this star-loved denim brand. Tell us: What do you think of Liv Tyler’s G-Star ad campaign?–Andrea DeSimone

Courtesy G-Star

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Lefty on

9ca7fs That’s way the bestest answer so far!

Lama on

Paula,You are such an amazing phorogtapher! I absolutely love the photos you took of Tyler and I, and so much appreciate the effort you took in finding us the perfect spots to shoot! I cannot wait until the wedding, and am so thankful that you’ll be there to capture all of our priceless memories! Thank you again*Warmest Wishes,Rachel

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