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Jessica Simpson on Her Soon-to-Launch Denim Line: "A Girl's Booty Needs To Look Good"

01/20/2010 at 11:58 AM ET

Courtesy Camuto Group

In addition to her successful collections of shoes and handbags (not to mention jewelry, coats, swimwear, dresses, luggage and fragrances!), Jessica Simpson announces that she is expanding her fashion empire to include jeans. Set to hit roughly 1,000 department stores and jessicasimpsoncollection.com in July, the Jessica Simpson Jeanswear line will include denim jeans, jackets and skirts, reports WWD. According to the 29-year-old star, jeans were a natural progression: “Because I live in denim, the fit was the most important,” Simpson tells the publication. “A girl’s booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand –- a jean that becomes a girl’s best friend, that everyday go-to pair.” This latest addition to the Jessica Simpson Collection will be produced by the Camuto Group, who is also responsible for the preexisting licensed products that bear her name, in partnership with Jones Apparel Group, Inc, the company behind such brands as DKNY Jeans. But what about the jeans themselves? The new line will include everything from basic boot-cuts to flares, straight- and skinny-leg and more trendy legging styles. To cap off the range, Simpson has also created a collection of separates, like lace-trimmed blouses, oversized cardigans, boyfriend blazers and fake fur vests. Tops and jackets will retail between $29 and $79, while jeans will start at $49. Check back for more details. Tell us: Will you buy Jessica Simpson’s jeans?–Andrea DeSimone

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Showing 7 comments

jen on

love her shoe line and the boots she is wearing in this photo are fabulous. I wish her luck in all she does

Jessica Simpson on Her Soon-to-Launch Denim Line: “A Girl’s Booty Needs To Look Good”- Denim and Jeans Styles on

[...] more on People Magazine Booty, Denim, Girl’s, Good”, Jessica, Line, Look, Needs, Simpson, SoontoLaunch, [...]

Katharine on

Why not? Her shoes are always cute. At least Jessica understands that “a girl’s booty needs to look good.” Most mainstream companies make jeans that are pretty much the same as men’s jeans: big pockets set low on the seat that make butts look less curvy and perky, and straight lines to camoflauge hips. Yuck!

Jessica Simpson: Done trying to look like the ‘Barbie type’ | global entertainment on

[...] of course, her favorite pairs are from her new denim line — which she donned for her cover shoot! Hear more from Jessica on her favorite style and [...]

Jessica Simpson: Done trying to look like the ‘Barbie type’ « Haseeb on

[...] of course, her favorite pairs are from her new denim line — which she donned for her cover shoot! Hear more from Jessica on her favorite style and [...]

Jessica Simpson Is Done Trying To Look Like ‘The Perfect Barbie Type’ | Poppin' Tails – Suckin' Heads – Gettin' It In…For Goodness Sake! on

[...] them up at the bottom,” reveals the beauty. And of course, her favorite pairs are from her new denim line–which she donned for her cover shoot! Hear more from Jessica on her favorite style and beauty [...]

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