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Jessica Simpson on Her Soon-to-Launch Denim Line: "A Girl's Booty Needs To Look Good"
Courtesy Camuto Group
In addition to her successful collections of shoes and handbags (not to mention jewelry, coats, swimwear, dresses, luggage and fragrances!), Jessica Simpson announces that she is expanding her fashion empire to include jeans. Set to hit roughly 1,000 department stores and jessicasimpsoncollection.com in July, the Jessica Simpson Jeanswear line will include denim jeans, jackets and skirts, reports WWD. According to the 29-year-old star, jeans were a natural progression: “Because I live in denim, the fit was the most important,” Simpson tells the publication. “A girl’s booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand –- a jean that becomes a girl’s best friend, that everyday go-to pair.” This latest addition to the Jessica Simpson Collection will be produced by the Camuto Group, who is also responsible for the preexisting licensed products that bear her name, in partnership with Jones Apparel Group, Inc, the company behind such brands as DKNY Jeans. But what about the jeans themselves? The new line will include everything from basic boot-cuts to flares, straight- and skinny-leg and more trendy legging styles. To cap off the range, Simpson has also created a collection of separates, like lace-trimmed blouses, oversized cardigans, boyfriend blazers and fake fur vests. Tops and jackets will retail between $29 and $79, while jeans will start at $49. Check back for more details. Tell us: Will you buy Jessica Simpson’s jeans?–Andrea DeSimone