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Sarah Jessica Parker Dishes On Her New Gig as Fashion Exec at Halston

01/19/2010 at 11:47 AM ET

James Devaney/WireImage

More details have emerged about Sarah Jessica Parker’s newly cemented role at storied American fashion label Halston. The actress will not only weigh in on the aesthetic of the collections as its chief creative officer, but the balance sheets too, as she was also named president and given an equity stake in the company. Parker tells WWD, “I think this is a brand new kind of business model, and it illustrates how serious I am about this position. I think it’s wonderful to feel invested in something.” The risk-taking 44 year-old adds, “I tend not to just endorse something. I like feeling the stakes.” Being a film star isn’t the usual trajectory for running a clothing line, as she’s the first to admit: “I know I come to the company in a rather unorthodox way but I’m not the first to be president of a company without the traditional background,” Parker says. “Others have been successful in those endeavors and I do so hope I can be as well.” As for what she brings to the table, the star cites, “good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in ‘Sex and the City.’” For more on Parker’s role at Halston, see wwd.com. -Emily Hsieh

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Sarah Jessica Parker Dishes on Her New Fashion Role at Halston – People Magazine « Elastic Tape Manufacturing News on

[...] Story: Sarah Jessica Parker Dishes on Her New Fashion Role at Halston – People Magazine Possibly related posts: (automatically generated)Couture, Karachi-style – IndependentThe state of [...]

Les News, 011910 « Gossip @ R Web on

[...] Sarah Jessica Parker talks about her new gig as fashion designer. [...]

Jon on

Good for SJP!

Sarah Jessica Parker Dishes On Her New Gig as Fashion Exec at … | Faddz on

[...] the original post: Sarah Jessica Parker Dishes On Her New Gig as Fashion Exec at … Posted in Fashion News Tags: aesthetic, collections, devaney, image-more, james-devaney, [...]

Bob on

What a bunch of nonsense. Wow! She can talk shop with Melissa and Joan Rivers. Sounds fabulous.

Fran on

LUV HER-LUV IT! She is the Audrey Hepburn of our time. Bold/classy/ and likes to take risk with fashion. Cant wait to see what she does!

SJP takes over Halston « Fashion Saved My Life on

[...] of Pat Field’s genius (and not that Bitten line, which fit badly), but has nonetheless been named chief creative officer and president of the company, and will have an equity stake in the company, [...]

fangfanghu on

she is very beautiful,i am the fan of her,i like her movie,haha
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V Paignton on

Danielle Watson from UK should be used as the face of Halston, she is a look-a-like of SJP and much younger!! take a look at her man she is awsome!!

Veronica

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