Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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Showing 146 comments

ayleen on

Hmmmmm… Delicioso!

brroks on

He has nothing on Becks! Bring back Becks!


goood gah!!! i’ve been waiting for a fashion designer to get ahold of him!! absolutley stunning!!

Amanda Fernandez-Leon on

To you all the Portuguese ARE Latin!! If you knew anything about their cultures you would know.

MM on

What is up with the eyebrows??? Yuck!

ab on

ok face – his eyebrows looked painted on! HOT, HOT, HOT BOD!

Sheryl on

Love the body! Fix the eyebrows! And what is up with the slicked hair, I prefer the messy look!

Tina on

Beckman is soooo hot and so manly – this one, not so much – gay looking I agree mess his hair a little and the eyebrows do something

Beth on

He is no David Beckham, not even close

Deborah on

I loved the Beckham’s, but I certainly am not opposed to someone new. I think Ronaldo is very sexy. I don’t understand some of the above comments or why it matters where he is from, he is sexy and I feel Armani made an excellent choice by using him in their new campaign. WOW!!!

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