Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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Showing 145 comments

Latoya on

It isn’t about whether he is or isn’t gay. I couldn’t care less about his sexual orientation. It’s that he “looks” gay. He is too manicured for my taste. I like a man who looks a little rough around the edges.

NK on

Like Beckham much better!!!

Hilary on

Looks too false, not nice at all

Stella on

Metrosexual is it? This ad is definitely geared toward the men of the gay community. This guy is too pretty for me.

sonja on

does nothing for me… kinda reminds me of Adam Lambert?

Madeira on

Hey j.daccini,the fact that Portuguese people speak portuguese (a language that derived from latin) doesn’t mean that they are “latinos”. Ronaldo is from Madeira – he’s Madeirense!
He’s HOT! Viva Portugal! LOL

Erica on

Difinitely too girlie. yuck!

T on

WOW!! That’s all I’m going to say

Beth on

I liked Becks better.

francis on

Ronaldo is certainly not gay; a flip thru Brit tabloid archives will show that. But he looks gay…an inevitable result from years of playing futbol.

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