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Soccer Stud Takes Place of Becks (and His Pecs!) in Emporio Armani Underwear Ads

01/14/2010 at 11:02 AM ET

Courtesy Armani

It’s the changing of the models at Armani this week. First Megan Fox made her sexy debut, replacing Victoria Beckham. Now, the design house is offering a sneak peek at their new men’s campaigns, featuring David Beckham‘s hot, new replacement in the Emporio Armani Underwear campaign as well as the Armani Jeans ads. Shot by Mert Alas and Marcus Piggott, soccer star Cristiano Ronaldo strips down for print ads and billboards rolling out in February. ”I am very flattered to be asked to represent Armani,” Cristiano said in a statement. “I am very pleased with the pictures we have done together — they are certainly striking and are full of an attitude and spirit that I can relate to.” We couldn’t agree more. Tell us: What do you think of the new ads?–Katherine Kluznik Rentmeester

Courtesy Armani

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PORTUGAL: World Cup 2010 Briefing | Monte Horizonte on

[...] campaigns including the Portuguese bank Banco Espírito Santo, Pepe Jeans, Nike, Coca-Cola, Emporio Armani, Castrol, and Clear Shampoo. He is also featured in his underwear on the July 2010 cover of Vanity [...]

xroadstech on

This guy is hot on the playing field so why wouldn’t he be hot in front of the camera. Nice job.

Luxury Industry News Roundup: 01/15/10 on

[...] the battle for consumer attention by hiring global (and much younger) soccer star Cristiano Ronaldo to replace David Beckham as the Emporio Armani billboard model. The photo images are already flooding fashion, celebrity and [...]

Underwear, Athletes, and American Sexuality | Underwear Geek on

[...] in the footsteps of David Beckham’s 2007 Armani campaign, Christiano Ronaldo appeared in Emperor Armani ads in 2010 and video ads that are quite a bit different than prosaic Hanes commercials.  A few lesser-known [...]

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