Sarah Jessica Parker Takes Design Role at Halston Heritage

01/14/2010 at 10:28 AM ET

James Devaney/WireImage

After stepping out in looks from Halston on the Sex and the City 2 set, rumors sparked that Sarah Jessica Parker was about to ink a deal with the company. And now, it looks like the brand has finally gotten “Carrie-d” away. Sarah Jessica will be taking on an active design role, possibly even that of creative director, for Halston Heritage, the company’s just-launched secondary collection that features updated archival Halston pieces at contemporary price points, reports WWD. The company has yet to release details on their decision to add the actress to their team, but one thing is for sure, Sarah Jessica is no stranger to the fashion game. Having reached fashion icon status playing Sex and the City‘s Carrie Bradshaw, the actress went on to create the affordable apparel line Bitten for Steve & Barry in 2007. (The line was discontinued a year later.) We can’t wait to see how Sarah Jessica will put her fashion-forward imprint on the label once favored by First Lady Jacqueline Kennedy to jet-setters Bianca Jagger and Elizabeth Taylor. Tell us: What do you think of Sarah Jessica’s new role?–Andrea DeSimone

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Showing 28 comments

Fall of Designer Persona « Fashion / Confession on

[...] Ungaro). Among these “partnerships” is the much-talked-about Sarah Jessica Parker for Halston, legendary designer in the 1970’s who coincidentally passed away the day before my birthday. [...]

Kaydeen Rowe on

Yes Congrats to Sarah Jessica Parker. I love the fact that she’s getting involved with this historic line. I saw my preview at The Bay, its only in three Bay stores but I’m so happy she brought it to Canada!

Halston Heritage – Theme party not required « Front Row Tally on

[...] But all of this left me curious: why now, Halston, with the doing what you do best? Well, a few, quick turns on Google gave up the answer right away. Harvey Weinstein, the American movie mogul, bought the label in the spring of 2007.  At the time, many in the fashion world decried the advances of an interloper. But Weinstein is no stranger to the business: his girlfriend, Georgina Chapman, along with her business partner, Keren Craig, designs the high-end feminine frocks at Marchesa; and Weinstein, through his former film company, Miramax, was responsible for Robert Altman’s satirical 1994 look at the industry, Prêt-a-Porter. Carrie Bradshaw wearing Halston, in Sex and the City. 2. Photo: James Devaney/WireImage. [...]

Frances Garcia on

Halston Heritage made a good move to have Sarah Jessica Parker as a Senior Design Consultant. She can bring a life to the lone that nobody else can. I say congrats to Halston for being so smart to get a leding fashion icon to lead theis line . I can’t wait to see it.

Hurrell on

Great Post

Fashion Icon: Sarah Jessica Parker | New York Pudding on

[...] Creative Officer of the iconic brand, Halston, girls can now own their more youthful pieces from Halston Heritage (many pieces appear on Carrie in the upcoming SATC [...]

Fashion Icon: Sarah Jessica Parker - New York Pudding on

[...] Creative Officer of the iconic brand, Halston, girls can now own their more youthful pieces from Halston Heritage (many pieces appear on Carrie in the upcoming SATC [...]

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