Sarah Jessica Parker Takes Design Role at Halston Heritage

01/14/2010 at 10:28 AM ET

James Devaney/WireImage

After stepping out in looks from Halston on the Sex and the City 2 set, rumors sparked that Sarah Jessica Parker was about to ink a deal with the company. And now, it looks like the brand has finally gotten “Carrie-d” away. Sarah Jessica will be taking on an active design role, possibly even that of creative director, for Halston Heritage, the company’s just-launched secondary collection that features updated archival Halston pieces at contemporary price points, reports WWD. The company has yet to release details on their decision to add the actress to their team, but one thing is for sure, Sarah Jessica is no stranger to the fashion game. Having reached fashion icon status playing Sex and the City‘s Carrie Bradshaw, the actress went on to create the affordable apparel line Bitten for Steve & Barry in 2007. (The line was discontinued a year later.) We can’t wait to see how Sarah Jessica will put her fashion-forward imprint on the label once favored by First Lady Jacqueline Kennedy to jet-setters Bianca Jagger and Elizabeth Taylor. Tell us: What do you think of Sarah Jessica’s new role?–Andrea DeSimone

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Showing 28 comments

rachael weiss on

The truth is Penelope Cruz, Charlize Theron, Selma Hayak are a few that really look fantastic……..And they can act…….There is always that pedestrian mentality however……….Ohhh…..Dear……I had my own label at 22……..Before children………….There……..I think I have a grip and a point of view…….I do think her name carries weight……..Good luck

Denise on

Congrats to Sarah!! What an amazing opportunity and I am sure she will be fabulous in her new role.

Suzy on

Ms. Parker has always been involved in fashion. You don’t wear the latest by not knowing what is going on and that is the whole design game. She will be great!

Jennifer on

SJP will do such a good job. She is a fashion icon and always looks amazing!

Jon on

I think SJP’s new role is great, I wish her the best with her new endeavor!

Lekili on

I don’t believe Bitten was discontinued, Steve & Barry went under, there’s a huge difference.

Sarah Jessica Parker Adds Designer To Her Resume on

[...] and the City’ TV shows and now the movies). Now she’s taking on the world of fashion by joining Halston Heritage in a creative capacity, possibly as their new creative director. [Halston Heritage is the] company’s just-launched [...]

Blueberry on

I love her perfume…….if i could find it in a store to buy, SJ :). If she could put in line in average stores like Kohl’s and Macy’s….i would very interested now!

Les News, 011410 « Gossip @ R Web on

[...] Sarah Jessica Parker is gonna design clothes for Halston. [...]

MJ on

how about snaps to Patricia Field the stylist who made SJP the fashion icon she is today? love you SJP!

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