Katy Perry Is the New (Acne-Free!) Face of Proactiv

01/13/2010 at 01:57 PM ET

Sara De Boer/Startraks; Jason Kempin/FilmMagic; Jeffrey Mayer/WireImage

Proactiv Solution, the world’s best-selling pimple-fighting beauty regimen, probably also boasts the longest and most renowned list of celebrity spokespeople—especially with the just-announced additions of Katy Perry, Avril Lavigne and Jenna Fischer to their lineup. WWD reports that the trio of stars will join Proactiv’s famous pitchpeople — which already include Mandy Moore, Jennifer Love Hewitt, Julianne Hough — by touting the acne remedy with televised one-minute, two-minute, and 30-second commercials launching later this month. They’ll be compensated handsomely in return, as company exec Ben Van de Bunt confirms, “We are paying people consistently with what we have done in the past, which is millions of dollars.” Perry, Lavigne, and Fischer’s new gig will last at least a year, and expect to see the ads airing worldwide, as the line is carried in more than 58 countries. Visit wwd.com to learn more about Proactiv’s latest partnership. -Emily Hsieh

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Showing 44 comments

Coutney on

I used Proactive for a little longer than a year. It worked great up until the end, when I noticed that when I did break out (about every other month) it wouldn’t be a lot but I would get one or two really deep, painful zits that wouldn’t go away for a week or two.

Marie on

Proactive did work for me…but it also bleached out all of my pillow cases. And if I wasn’t careful with application my dark eyebrows would turn brassy. I stopped using it because anything that was bleaching cotton fabric couldn’t be good for the skin. If you still choose to use it…sleep on old pillow cases.

Elena on

i think it’s funny that t.s. is assuming that all of these people skipped steps. i used it for about a month during the summer and first, it dried out my face, and then it made my face red after each wash. after the first time, i tried it again to see if i’d done anything wrong, and the same thing happened. it’s not that great of a product, i prefer clearasil.

Juniper on

Benzoyl peroxide, the effective ingredient in Proactive, can be extremely drying on the skin. Most dermatologists recommend salicylic acid instead. That’s what works for me… Proactive was way too abrasive and harsh on my skin. Also, your skin shouldn’t feel “squeaky” after washing it, and you shouldn’t use a scrub on your face everytime you wash it… it irritates the skin and you can break out more. For those of you who have had good experiences with Proactive, I’m happy for you, but it doesn’t work for everyone.

Candy on

Proactiv does work – its been around for 15 years and made my skin amazing. I’ve used it since i was 13 ( I will be 29 this year)

laura on

I had acne all my life and proactive in the ONLY thing that worked.

Erika on

My husband used pro active and it didn’t work for him. It turns out when he went to the dermatologist his acni was cause by internal bacteria and they gave him pills and his face cleared right up. I think pro actvie will only work for people that have mild acne. If your case is serious you should consult a doctor. Oh and keep in mind to drink lots of water when using any acne medication since the treatments usual dehydrate the skin making your acni look worse.

ellie on

After a few weeks of using Pro Active, I began to develop what I can only describe as a chemical burn. After visiting the dermatologist, I was told it is one of the worst things you can do to your skin. It is simply too harsh for most people.

mm on

I used Proactiv for about 5 years, starting when I was 25. It worked very well for my moderate acne. The one thing I hated, was how it ruined the color on my pillow cases, towels, and even the collars on some shirts. I also didn’t like the fact that I couldn’t just go to the pharmacy to get the stuff. I never ran out of the various steps at the same time and always ended up being without something for a few days, awaiting an order.

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