Megan Fox's Sexy New Ads for Emporio Armani Underwear and Armani Jeans

01/12/2010 at 10:55 AM ET

Courtesy Emporio Armani

Victoria Beckham‘s ads as the face of Emporio Armani Underwear might have been sizzling, but her replacment Megan Fox gets temperatures rising in her new campaign for the Italian label — dressed in skimpy sets from Emporio Armani Underwear for seductive black and white photos. For her Armani Jeans campaign, the starlet debuts a stripped-down look, with damp hair, bare feet, and minimal makeup, and is dressed casually in a white oxford and jeans. The new series of ads, shot by Mert Alas and Marcus Piggott, featuring the 23 year-old will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan. Why Fox? Giorgio Armani puts it succinctly: “Megan is young and sexy and has a lot of spirit,” he said, adding that his brands are “all about a youthful attitude, making her the perfect choice for the collections.” Tell us: What do you think of Megan as the new face of Emporio Armani Underwear?

Courtesy Emporio Armani

Courtesy Emporio Armani

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Showing 58 comments

andrea on

I hate her…. she’s gorgeous!! Very nice Ads.

Donna on

Where are her tats? Photo shopped!

Tiffany on

Awesome! I think she is purrrfect for the ads!

Trinity on

She is effortlessly gorgeous! The acting could use a bit more coaching [I’m being nice] but I doubt anyone can dispute her beauty…great marketing choice for Armani.

jgrizzle on

She’s a MILLION times a better endorser than VB.. ! Megan is just perfect



Rina D on

She is very sexy..n Sporty

KJC on

I actually think I preferred Victoria Beckham as spokesperson. I think she represents the brand better than Megan Fox will.

Honestly, the ones of her in her undies could be of any model. I don’t think those pictures are that great.

On the flip side, the one of her with the wet shirt, looking over her shoulder is absolutely beautiful. Stunning.

Frederika on

The ads are gorgeous.

mrs. perez on

oh man. i love me some megan fox! i think its perfect they chose her over victoria beckham. she was scrawny, not sexy.

spookyfish on

This seem weird from a girl who’s very critical of herself. i wander what her reaction going to be when she sees herself on a huge billboard. it’s diffrent from seeing yourself on a regular size pic.
Maybe she asked them to photoshop the heck out of it.

Julie on

curvalicious! looks great.

avery on

Nice ads! Much sexier than Victoria Beckham that’s for sure!

Ocean Alaric on

Megan Fox is a pretty girl! I saw her on Letterman though..not too bright! Besides, She’s no Anjelina Jolie, who is our generations version of Elizabeth Taylor..

max on

she looks amazing!!

Mecala on


One on

The one where she’s clothed is BEAUTIFUL. I know she’s touted as supersexy, but the lingerie shots are unimpressive compared to the shot in the pants and shirt.

Nichole on

She looks great :).

1978Girl on

Too Thin!!

Carolina on

19798Girl — Its called being fit and toned, not too thin.

Kim on

I don’t care what people think, she might not be the best actor out there but I think she is rather pretty. :)

susancore on

Wow, some people are so rude! I’ve actually worked with Megan Fox before and not only is she MUCH prettier in person but she actually looks like this in real life. Armani really hit the nail on the head by hiring her. She has alot of natural beauty and is perfect for their campaign. And to the person who mentioned her tats and photoshop, did you know that Hollywood has this nifty thing called “make-up” that covers tattoos? Look at her in Transformers. See any tattoos? Make-up.

crawfordjoann36c on

love Megan! she rocks – the chick is too perfection! wonder what her parents look like??? all that beauty had to come from somewhere!!!!!

Kelly on

Her beauty is obviously the right choice and her appeal will draw in a larger population of buyers. VB was too skinny and unwelcoming.

Karlita on

i Loved Victoria!! so i think replacing her w Megan is awesome! there is no one on the planet sexier then thoes 2 ladies!!! they are my fav! both are simply goregous! Way to go Armani! ;)

SRH on

She is so beautiful, great choice Aramani

jester on

all of you need to see transformers in HD. once you see how horrible her skin is, you won’t think she is that pretty. her face is a mess. she has nice bone structure and pretty eyes. nothing else.

rajin on

very nice……veryvery nice shes got it the look the eyes , the body , very photogenic , the black and white , picture perfect, she really is what ea needs……a photo that speaks for itself …… ps come down de islands man

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Agnes Deleon on

Megan Fox’s is want girl look up too.And she real not fake some celeb we know. My body is like that. I’m 28 yrs old skinny wear 38 dd- and 5’5 dark hair full lip My weight is 116 . no diet’s it run in my family .All the girl are hot even my grandma is she look 43 but really in lATE 70’S. We
have good gene . half asian little bit of latina.

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Jaine on

She is totally hot, esp. since you can’t really see her Toe-Thumbs!

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Kay on

She is absolutely stunning and photographs beautifully.

Karen on

I really don’t see anything special about Megan Fox. There are many many better looking models. She is very pretty just nothing stands out to make her special, different or unique. I wouldn’t have even known it was her in the photos.

zaphyr on


Raja Kumar on

Oh Gosh! This is the smartest decision by GA, she makes GA looks more beautiful, thanks GA …..

Duv C on

Awsometastic!!! Excellent choice by GA…

underwear mouth on

…good, she deserves it and they finally shut her up….

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Teresa on

Ahhh Megan is soooooo beautiful!!! I’m happy she took over, she is just absolutely stunning. I never liked Victoria, too skinny, snotty attitude and i never found her to be at all pretty. But Megan is awesome, i love that she’s honest and tough. I have yet to see a bad picture of her, she has the most gorgeous, flawless face i’ve ever seen. She’s my idol, i’m in awe of her! LOL :)

justin on

Jump on it!!!!

Jugalraj on

No Doubt its the right choise, Megan is Sexy, Hot & great body.

Sam on

I would tap her anytime!

fahad on


Syria on

Stunning choice by Armani featuring the ravishing Megan Fox…so gorgeous in these Ads! Photoshop was probably used as ALL models pictures are, so was Victoria Beckham before her. But Megan looks amazing!

Abie on

I wish I could look that good in them!

Bathroom Lighting on

Megan Fox is the sexiest actress that i have seen, i love the dark hair and seductive eyes ~~;

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lingerie sexy on

dWhoever is happy will make others happy too. He who has courage and faith will never perish in misery.

getjerseysold3 on

Well-grounded reading the comments of a not varied TSTers who enter into the picture to about picking winners against the decimal place spread is easy? Ha!

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lola on

she reminds me of elizabeth taylor. gosh, she is soooo beautiful… its basically impossible.

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