EXCLUSIVE: 'Avatar' Star Zoe Saldana Is Avon’s Latest Lady

01/12/2010 at 08:00 AM ET

Courtesy of Avon

Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has been named the newest face of an Avon fragrance, Eternal Magic, debuting in April, PEOPLE has exclusively learned. The fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says the actress, who is now best known for kicking butt as Na’vi warrior princess Neytiri in Avatar. In her first major endorsement deal since James Cameron’s blockbuster grossed a billion dollars, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (no word on whether that includes ‘Pandora blue’!). Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” –Suzanne Zuckerman

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Showing 31 comments

Delana on

I adore Zoe! She is one of the most underrated actresses in Hollywood. She is incredibly talented and diverse, and I think she will make an excellent spokeswoman/model for Avon. Go girl!

Olivia on

So proud of Zoe, its been an amazing year for her with two block buster films under her belt. She was amazing in both Avatar & Star Trek, and she is perfect for Avon: strong yet accessible and of course beautiful.

Shannon on

Zoe is perfect for Avon, not to mention how beautiful she is. I’ve enjoyed watching her since “Center Stage”. Looks like this beauty is going to have a long career ahead of her.

jp on

From Drumline, to Pirates, to Trek, a blockbuster and now Avon, Yeah! I’d call that clawing your way to the top! SO!!! Happy for her!!! SHE EARNED it!!!! I cannot wait to see what stories she brings us next. How about something full of action and fast paced, like with M. Downey Jr. maybe! Or maybe the next Bond film! Or a chick bond film.

Valentina on

Congratulations, Zoe! I am so proud of all of your success and how you so gracefully portray yourself. You are a shining example for all the Dominican young ladies from your hometown in Queens and all the latinas! Keep up the great work girl and shoot aimlessly at the stars! Besos

Brenda Tarr on

I agree with Avon’s choice for its newest fragrance. Zoe is a beautiful woman, as well as being possessed of charm and elegance.

However, it’s not just women who have led off with “fragrant footsteps”! Avon has “Driven” and “Driven Black” by Derek Jeter, as well as “Patrick Dempsey” and “Patrick Dempsey II” by you-know-who!

Are my Avon roots showing?

Jaan Black on

I think she’s a smart, beautiful girl…good move Avon!

marky on

Wow! she’s terrific and I imagine she will be a great spokesperson for Avon! Can’t wait to see her ad campaign….

bebi on

I think I will try this fragrance :). Zoe is a wonderfully talented actress and I’m glad to see she is getting more and more opportunities.

Chaz on

Funny how Avon can keep hiring celebrities,but, is putting 600 plus American’s out of a job.

dancia on

good to see a black latina doing good. You hear so much about other latinas, but the black ones are usually not recognized. Im very happy for her and as a black dominican I am espcially proud of her.

|| ZOE-SALDANA.COM || unofficial fansite || on

[…] People: Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has […]

Tarek on

She is incredibly beautiful, and if I were a woman I’d buy Avon because she’s its spokesmodel. Please, Hollywood, use her in more films. Please!

Zoe Saldana: Avon’s Eternal Magic Deal « Rants, Thoughts & Merde on

[…] Saldana will be the new face of Eternal Magic – an Avon fragrance and is to be featured as their covergirl.  Ads début in April reports People exclusively. […]

Dave on

CONGRATS Zoe and Avon! A classic beauty and a classic company are a perfect match! I wish you both a long and everlasting partnership together!!!

Saldana is the New Face of Avon » Na'vi Hometree on

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[…] FRAGRANCE • Avon named Avatar star Zoe Saldana as the face of the company's Eternal Magic fragrance. [StyleWatch/People] […]

David Beckham Has New Ink; Zoe Saldana to Star in Avon Campaign | My.BuzzCritic.com on

[…] FRAGRANCE • Avon named Avatar star Zoe Saldana as the face of the company’s Eternal Magic fragrance. [StyleWatch/People] […]

Zoe Saldana is Avon’s Latest Lady! on

[…] (VIA PEOPLE) […]

Zoe Saldana Web      www.zoe-saldana.net   ++ the web's freshest fan site for Zoe Saldana!      zoe saldana, avatar, star trek, guess who, crossroads, center stage, drumline on

[…] People This entry was posted on Wednesday, January 13th, 2010 at 4:39 pm and is filed under News. […]

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Five Fresh Faces to Watch in 2010 | Celebrity Acquisition on

[…] Star Trek and Avatar, Saldana is making a name for herself as a powerful and intelligent actress. Her latest deal the newest face of an Avon fragrance, Eternal Magic, cements her place among Hollywood […]

Kristina on

I am a new rep for Avon. I just got to smell her new fragrance, Eternal Magic. And OMG it smell so wonderful. It’s not overpowering but the notes of the fragrance are well put together. It’s just wonderful!! I love it.

Zoe Saldana is the face of Avon’s Eternal Magic « The Fashion Bomb Blog /// All Urban Fashion… All the Time - All Urban Fashion // All the Time on

[…] People/Stylewatch reports that Zoe Saldana will be the face of Avon’s new fragrance, Eternal Magic: The fragrance and subsequent ad campaign featuring the 31 year old actress will debut in April. Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” Couldn’t agree more! Read more here. AKPC_IDS += "22166,"; Share and Enjoy: […]

susan on

I would like to know where the dress can be purchased that she is wearing?

Alease on

I love Zoe!!! She is a great actress and so beautiful! Eternal Magic couldn’t have reflected her beauty more it smells heavenly. Would you like your own bottle of Eternal Magic. Come see my website yourAVON.com/ahall-cleveland where you can receive FREE shipping with the code FSANY!

Zoe Saldana Named Newest Face of Avon’s ‘Eternal Magic’ on

[…] a long way since Center Stage & I’m looking forward to seeing her continued rise. [via People StyleWatch] Photo courtesy: […]

NEWS FLASH: Zoe Saldana New Face of Avon « Glamazons Blog on

[…] it was definitely a beautiful film. At times, I just wanted to jump into it myself! According to people.com, Eternal Magic will launch in April and “takes inspiration from the rare Princess Monaco […]

Zoe Saldaña nuevo rostro de Avon - Modiario on

[…] People Share this: […]

Zoe Saldana Wasn’t Always A Fashion Plate | | My Fashion TenderMy Fashion Tender on

[…] Since then, Saldana has come a long way in terms of both her career and her personal style. Now that she has traded in her youthful clothing for edgy pieces by Louis Vuitton, Alexander McQueen and Balmain, the Latina actress has solidified her status as a fashion star. Not only was she on the arm of designer Prabal Gurung at the CFDA awards this month, Max Mara named her the “Face of the Future” and she is one of the current stars in Avon’s fragrance campaigns. […]

SUCOW.COM Socialise fashionably » Zoe Saldana Wasn’t Always A Fashion Plate on

[…] Since then, Saldana has come the prolonged approach in conditions of both her career as well as her personal style. Now which she has traded in her childish wardrobe for irritable pieces by Louis Vuitton, Alexander McQueen as well as Balmain, the Latina singer has no longer soft her standing as the conform star. Not usually was she on the arm of engineer Prabal Gurung during the CFDA awards this month, Max Mara named her the “Face of the Future” as well as she is the single of the current stars in Avon’s incense campaigns. […]

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