EXCLUSIVE: 'Avatar' Star Zoe Saldana Is Avon’s Latest Lady

01/12/2010 at 08:00 AM ET

Courtesy of Avon

Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has been named the newest face of an Avon fragrance, Eternal Magic, debuting in April, PEOPLE has exclusively learned. The fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says the actress, who is now best known for kicking butt as Na’vi warrior princess Neytiri in Avatar. In her first major endorsement deal since James Cameron’s blockbuster grossed a billion dollars, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (no word on whether that includes ‘Pandora blue’!). Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” –Suzanne Zuckerman

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SUCOW.COM Socialise fashionably » Zoe Saldana Wasn’t Always A Fashion Plate on

[...] Since then, Saldana has come the prolonged approach in conditions of both her career as well as her personal style. Now which she has traded in her childish wardrobe for irritable pieces by Louis Vuitton, Alexander McQueen as well as Balmain, the Latina singer has no longer soft her standing as the conform star. Not usually was she on the arm of engineer Prabal Gurung during the CFDA awards this month, Max Mara named her the “Face of the Future” as well as she is the single of the current stars in Avon’s incense campaigns. [...]

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