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EXCLUSIVE: 'Avatar' Star Zoe Saldana Is Avon’s Latest Lady

01/12/2010 at 08:00 AM ET

Courtesy of Avon

Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has been named the newest face of an Avon fragrance, Eternal Magic, debuting in April, PEOPLE has exclusively learned. The fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says the actress, who is now best known for kicking butt as Na’vi warrior princess Neytiri in Avatar. In her first major endorsement deal since James Cameron’s blockbuster grossed a billion dollars, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (no word on whether that includes ‘Pandora blue’!). Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” –Suzanne Zuckerman

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Zoe Saldaña nuevo rostro de Avon « Modiario on

[...] People Possibly related posts: (automatically generated)Dania Ramírez nuevo rostro de CoverGirlZoe [...]

Five Fresh Faces to Watch in 2010 | Celebrity Acquisition on

[...] Star Trek and Avatar, Saldana is making a name for herself as a powerful and intelligent actress. Her latest deal the newest face of an Avon fragrance, Eternal Magic, cements her place among Hollywood [...]

Kristina on

I am a new rep for Avon. I just got to smell her new fragrance, Eternal Magic. And OMG it smell so wonderful. It’s not overpowering but the notes of the fragrance are well put together. It’s just wonderful!! I love it.

Zoe Saldana is the face of Avon’s Eternal Magic « The Fashion Bomb Blog /// All Urban Fashion… All the Time - All Urban Fashion // All the Time on

[...] People/Stylewatch reports that Zoe Saldana will be the face of Avon’s new fragrance, Eternal Magic: The fragrance and subsequent ad campaign featuring the 31 year old actress will debut in April. Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” Couldn’t agree more! Read more here. AKPC_IDS += "22166,"; Share and Enjoy: [...]

susan on

I would like to know where the dress can be purchased that she is wearing?

Alease on

I love Zoe!!! She is a great actress and so beautiful! Eternal Magic couldn’t have reflected her beauty more it smells heavenly. Would you like your own bottle of Eternal Magic. Come see my website yourAVON.com/ahall-cleveland where you can receive FREE shipping with the code FSANY!

Zoe Saldana Named Newest Face of Avon’s ‘Eternal Magic’ on

[...] a long way since Center Stage & I’m looking forward to seeing her continued rise. [via People StyleWatch] Photo courtesy: [...]

NEWS FLASH: Zoe Saldana New Face of Avon « Glamazons Blog on

[...] it was definitely a beautiful film. At times, I just wanted to jump into it myself! According to people.com, Eternal Magic will launch in April and “takes inspiration from the rare Princess Monaco [...]

Zoe Saldaña nuevo rostro de Avon - Modiario on

[...] People Share this: [...]

Zoe Saldana Wasn’t Always A Fashion Plate | | My Fashion TenderMy Fashion Tender on

[...] Since then, Saldana has come a long way in terms of both her career and her personal style. Now that she has traded in her youthful clothing for edgy pieces by Louis Vuitton, Alexander McQueen and Balmain, the Latina actress has solidified her status as a fashion star. Not only was she on the arm of designer Prabal Gurung at the CFDA awards this month, Max Mara named her the “Face of the Future” and she is one of the current stars in Avon’s fragrance campaigns. [...]

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