EXCLUSIVE: 'Avatar' Star Zoe Saldana Is Avon’s Latest Lady

01/12/2010 at 08:00 AM ET

Courtesy of Avon

Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has been named the newest face of an Avon fragrance, Eternal Magic, debuting in April, PEOPLE has exclusively learned. The fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says the actress, who is now best known for kicking butt as Na’vi warrior princess Neytiri in Avatar. In her first major endorsement deal since James Cameron’s blockbuster grossed a billion dollars, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (no word on whether that includes ‘Pandora blue’!). Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” –Suzanne Zuckerman

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dancia on

good to see a black latina doing good. You hear so much about other latinas, but the black ones are usually not recognized. Im very happy for her and as a black dominican I am espcially proud of her.

|| ZOE-SALDANA.COM || unofficial fansite || on

[...] People: Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has [...]

Tarek on

She is incredibly beautiful, and if I were a woman I’d buy Avon because she’s its spokesmodel. Please, Hollywood, use her in more films. Please!

Zoe Saldana: Avon’s Eternal Magic Deal « Rants, Thoughts & Merde on

[...] Saldana will be the new face of Eternal Magic – an Avon fragrance and is to be featured as their covergirl.  Ads début in April reports People exclusively. [...]

Dave on

CONGRATS Zoe and Avon! A classic beauty and a classic company are a perfect match! I wish you both a long and everlasting partnership together!!!

Saldana is the New Face of Avon » Na'vi Hometree on

[...] see what People had to say about Avon’s latest lady, check below the [...]

David Beckham Has New Ink; Zoe Saldana to Star in Avon Campaign » E-Styling on

[...] FRAGRANCE • Avon named Avatar star Zoe Saldana as the face of the company's Eternal Magic fragrance. [StyleWatch/People] [...]

David Beckham Has New Ink; Zoe Saldana to Star in Avon Campaign | My.BuzzCritic.com on

[...] FRAGRANCE • Avon named Avatar star Zoe Saldana as the face of the company’s Eternal Magic fragrance. [StyleWatch/People] [...]

Zoe Saldana is Avon’s Latest Lady! on

[...] (VIA PEOPLE) [...]

Zoe Saldana Web      www.zoe-saldana.net   ++ the web's freshest fan site for Zoe Saldana!      zoe saldana, avatar, star trek, guess who, crossroads, center stage, drumline on

[...] People This entry was posted on Wednesday, January 13th, 2010 at 4:39 pm and is filed under News. [...]

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