EXCLUSIVE: 'Avatar' Star Zoe Saldana Is Avon’s Latest Lady

01/12/2010 at 08:00 AM ET

Courtesy of Avon

Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has been named the newest face of an Avon fragrance, Eternal Magic, debuting in April, PEOPLE has exclusively learned. The fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says the actress, who is now best known for kicking butt as Na’vi warrior princess Neytiri in Avatar. In her first major endorsement deal since James Cameron’s blockbuster grossed a billion dollars, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (no word on whether that includes ‘Pandora blue’!). Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” –Suzanne Zuckerman

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Showing 31 comments

Delana on

I adore Zoe! She is one of the most underrated actresses in Hollywood. She is incredibly talented and diverse, and I think she will make an excellent spokeswoman/model for Avon. Go girl!

Olivia on

So proud of Zoe, its been an amazing year for her with two block buster films under her belt. She was amazing in both Avatar & Star Trek, and she is perfect for Avon: strong yet accessible and of course beautiful.

Shannon on

Zoe is perfect for Avon, not to mention how beautiful she is. I’ve enjoyed watching her since “Center Stage”. Looks like this beauty is going to have a long career ahead of her.

jp on

From Drumline, to Pirates, to Trek, a blockbuster and now Avon, Yeah! I’d call that clawing your way to the top! SO!!! Happy for her!!! SHE EARNED it!!!! I cannot wait to see what stories she brings us next. How about something full of action and fast paced, like with M. Downey Jr. maybe! Or maybe the next Bond film! Or a chick bond film.

Valentina on

Congratulations, Zoe! I am so proud of all of your success and how you so gracefully portray yourself. You are a shining example for all the Dominican young ladies from your hometown in Queens and all the latinas! Keep up the great work girl and shoot aimlessly at the stars! Besos

Brenda Tarr on

I agree with Avon’s choice for its newest fragrance. Zoe is a beautiful woman, as well as being possessed of charm and elegance.

However, it’s not just women who have led off with “fragrant footsteps”! Avon has “Driven” and “Driven Black” by Derek Jeter, as well as “Patrick Dempsey” and “Patrick Dempsey II” by you-know-who!

Are my Avon roots showing?

Jaan Black on

I think she’s a smart, beautiful girl…good move Avon!

marky on

Wow! she’s terrific and I imagine she will be a great spokesperson for Avon! Can’t wait to see her ad campaign….

bebi on

I think I will try this fragrance :). Zoe is a wonderfully talented actress and I’m glad to see she is getting more and more opportunities.

Chaz on

Funny how Avon can keep hiring celebrities,but, is putting 600 plus American’s out of a job.

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