Angelina Jolie No Longer the Face of St. John

01/08/2010 at 02:04 PM ET

Gilbert Flores/CelebrityPhoto

While Angelina Jolie hasn’t appeared in an ad for St. John for some time, the luxury knitwear company is speaking out on the absence of her famous face from their campaign. The label’s chief executive officer Glenn McMahon tells WWD, “[Jolie] overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.” So while other luxury brands have hired the likes of Madonna, Emma Watson, Eva Mendes and others to star in their upcoming spring/summer 2010 campaigns, St. John turned to red-headed model Karen Elson, a decision McMahon sees as a step in the right direction for the brand. “We needed to show a modern point of view of St. John,” he says. “We have evolved.” And according to the label’s website, executive vice president of design for St. John, George Sharp, who also directed the new ads, views Karen as the “epitome of the modern day woman…the St. John woman… strong, confident, sensual and approachable with effortless glamour.” Tell us: What do you think of St. John’s decision to drop Angelina Jolie from their ad campaign? – Andrea DeSimone

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Ann on

One looks as unreal as the other, and neither represents most women, and so the absurdity that the CEO made — the St. John woman… strong, confident, sensual and approachable with effortless glamour — what an utterly absurd comment! Elson, nor Jolie looks in the least bit approachable. They should have gone for America Ferrera, or Janine Garrafallo (sp) or Nia Long, or Ginnifer Goodwin, or one of the female astronauts, or just somebody known for their character, accomplishments for the world, philanthropy, and known for it, and not looks! Not a model. How shallow and absurd!

Dawn on

I only looked at their clothes because of Angelina – They should make better clothes.

soon on

St. John are obviously just using Angelina Jolie to get a free publicity.

skalambakal on

Dumb move from St. John.

Hawk on

I think that she still look,s good in all clothes. So all the people that donot like her, Angela is Beautiful so stop and work and your self .

Jade Smith on

Lola why r u glad they dropped Angelina?

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