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Heidi Klum Launching Two Maternity Lines!

01/06/2010 at 05:30 PM ET

Loved by Heidi Klum™ for Motherhood Maternity®

There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth child, daughter Lou Sulola, the Project Runway host announces plans to launch two maternity lines next month. Lavish by Heidi Klum and Loved by Heidi Klum will debut online and in stores Feb. 12 for A Pea in the Pod and Motherhood Maternity, respectively. (Heidi follows in the footsteps of Nicole Richie, who debuted her own line for A Pea in the Pod in August.) In keeping with Heidi’s own sexy maternity style, Lavish includes 15 pieces of “iconic style and seamless fit.” One highlight? A slinky black maxidress, $128, worthy of a red carpet arrival! Loved will offer 14 affordable items made for comfort. Pieces include a loose-fitting floral print top, $40, and blue button-down tunic, $30. Heidi brings a heck of a lot of sartorial expertise (including a combined three years of pregnancies!) to her lines. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said today in a statement. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” We can’t wait to see more!
Tell us: Will you buy Heidi’s maternity fashions? –Kate Hogan

Lavish by Heidi Klum™ for A Pea in the Pod®

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Showing 49 comments

Jayne on

wow i dint know there were so many maternity wear Mum sellers out there Im a maternity mum seller too ! I write maternity pregnancy news on my site Mother wear clothing

Alyson on

I have never saw anything like that! It’s stunning!

cheap maternity clothes on

I agree with what “Heidi said today in a statement. “Being pregnant should not stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” However, I do protest the price. It is very expensive for a maternity dress that you will only get to wear a couple of times during your pregnancy. I think that people and designers should keep in mind that in today’s society, a few people, especially the middle class can only afford cheap maternity clothes, as employment is hard to come by, especially for single mothers. If you are rich, then you can very well afford one but if you are poor, what then?

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The way you write, you are really a professional blogger….

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Wow, amazing weblog structure! How lengthy have you been blogging for? you made blogging look easy. The full glance of your web site is great, let alone the content!

Celebrity Update: Round the Globe « bellyitchblog on

[...] or so other celebrities that have launched children’s lines as posted before on Bellyitch. From People: There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming herfourth [...]

Nursing Clothes on

I agree with you. Clothing line as she is a famous model and has several children. Her walk on the Victoria’s Secret catwalk within a few weeks of her pregnancy was awesome. She looked better than ever!

Celebrity Update: Round the Globe | BellyitchWP on

[…] or so other celebrities that have launched children’s lines as posted before on Bellyitch. From People: There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth […]

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