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Heidi Klum Launching Two Maternity Lines!

01/06/2010 at 05:30 PM ET

Loved by Heidi Klum™ for Motherhood Maternity®

There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth child, daughter Lou Sulola, the Project Runway host announces plans to launch two maternity lines next month. Lavish by Heidi Klum and Loved by Heidi Klum will debut online and in stores Feb. 12 for A Pea in the Pod and Motherhood Maternity, respectively. (Heidi follows in the footsteps of Nicole Richie, who debuted her own line for A Pea in the Pod in August.) In keeping with Heidi’s own sexy maternity style, Lavish includes 15 pieces of “iconic style and seamless fit.” One highlight? A slinky black maxidress, $128, worthy of a red carpet arrival! Loved will offer 14 affordable items made for comfort. Pieces include a loose-fitting floral print top, $40, and blue button-down tunic, $30. Heidi brings a heck of a lot of sartorial expertise (including a combined three years of pregnancies!) to her lines. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said today in a statement. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” We can’t wait to see more!
Tell us: Will you buy Heidi’s maternity fashions? –Kate Hogan

Lavish by Heidi Klum™ for A Pea in the Pod®

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Showing 48 comments

Kristi on

More power to her, but I still wouldn’t pay $40 for a maternity top. I rarely found anything comfortable in the maternity stores and just ended up buying larger sweaters and stretch velour pants, and I stole t-shirts from my husband. I would prefer she convince Victoria’s Secret to start a line of attractive nursing bras…there aren’t many out there that are even remotely functional or comfortable, unless you’re willing to pay $100 per bra!

Heidi Klum is Launching Two Maternity Lines | Amy Grindhouse on

[...] Image credit to Fame Pictures. Story & info. People Style Watch. [...]

germangirl on

yes yes yes. She was a woman in style during all her pregnancies and I totally trust her taste

Rebekka on

Enough with Heidi Klum already! Does that woman have to appear everywhere? I am so sick of seeing her all the time!! She sells maternity clothes which were most definitely NOT designed by her but by some nameless taylor. So what. There are other people out there who accomplish greater things.

Jen on

Agreed-while the clothes may look nice, most mom’s to be have to find more budget friendly clothes. Old Navy, Motherhood Maternity and Target are some great affordable alternatives.

yarngoddess on

I wish back in the olden days – 40 years ago – styles had been what they are now. I would have worn a tight dress in a heartbeat and applaud her for designing and wearing these styles. Makes being pregnant and beautiful even more fun. Why shouldn’t you be stylish when you don’t feel like you’re that pretty? Can do nothing but bump up your self esteem.

Courtney on

If you can’t afford it don’t diss it. I can’t afford it but if I could I would so wear her clothes. Talk about a qualified maternity designer! I am glad she has two lines, think of it as Bannana Republic and Old Navy. $40 for a shirt really isn’t totally unreasonable, when compared to nice clothes everywhere else.
And if you are too fat for clothes, for the health of your baby, LOOSE WEIGHT!!

Amy Adams Dresses Up Her Baby Bump in Carolina Herrera – Celebrity Baby Blog – People.com on

[...] she may not be able to buy Heidi Klum’s maternity designs yet, it isn’t stopping Amy Adams from looking fabulous during her pregnancy, thanks to [...]

Mary on

The prices in her line aren’t unreasonable at all. As it turns out, not everyone is unemployed/poor these days, and there are plenty of pregnant women with money to spend. Don’t diss those who can afford.

Cute Baby Supplies on

[...] she may not be able to buy Heidi Klum’s maternity designs yet, it isn’t stopping Amy Adams from looking fabulous during her pregnancy, thanks to [...]

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