Heidi Klum Launching Two Maternity Lines!

01/06/2010 at 05:30 PM ET

Loved by Heidi Klum™ for Motherhood Maternity®

There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth child, daughter Lou Sulola, the Project Runway host announces plans to launch two maternity lines next month. Lavish by Heidi Klum and Loved by Heidi Klum will debut online and in stores Feb. 12 for A Pea in the Pod and Motherhood Maternity, respectively. (Heidi follows in the footsteps of Nicole Richie, who debuted her own line for A Pea in the Pod in August.) In keeping with Heidi’s own sexy maternity style, Lavish includes 15 pieces of “iconic style and seamless fit.” One highlight? A slinky black maxidress, $128, worthy of a red carpet arrival! Loved will offer 14 affordable items made for comfort. Pieces include a loose-fitting floral print top, $40, and blue button-down tunic, $30. Heidi brings a heck of a lot of sartorial expertise (including a combined three years of pregnancies!) to her lines. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said today in a statement. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” We can’t wait to see more!
Tell us: Will you buy Heidi’s maternity fashions? –Kate Hogan

Lavish by Heidi Klum™ for A Pea in the Pod®

FILED UNDER: Heidi Klum , Maternity
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Showing 49 comments

myfab4 on

I have two kids and am now pregnant with twins. If I could afford to buy them I would. So I’m stuck sewing my own maternity line. Again.

Karen on

Four exclamation points in one small blurb? Yikes. Yes, this is your English teacher speaking…

Cinigirl1 on

Budget Mom, I couldn’t agree with you more! I’m excited that she’s launching a maternity line, but I wish she would have considered a more affordable outlet. Everyone is budget conscious these days, especially families expecting a child. Her customer base might double if she created a line for Old Navy or Target.

betty on

I think she will be very successful, as usual, the only thing thats not great is that she is selling through Pea in the Pod and Motherhood Maternity. They have a rediculous return/exchange policy so you better get it right the first time. I so would have rather seen her go with a more consumer friendly retailer.

PM on

I am sure Heidi Klum will bring some really beautiful things at what sounds like a very reasonable price. Why are so many women so stubborn about not buying maternity clothes? Don’t they realize that their shirts look too short in the front and their pants are pulling (straining) around the crotch..??.. Not to mention that you spend money by buying larger or “looser” clothes, when you could spend that money on maternity clothes that actually fit and look right.

agnes on

I think that we dont need another celebrity to make more money. is it because you had 4 kids now you gotta support..ok..back to reality…um most cant afford target or kmart brand of clothes, and have to buy their clothes at resale. and im one of those people. i havent made it big yet..i have school loans. and im not jealous cuz im proud of where i came from. i would rather be poor than anything else anyday. even if i had money i wouldnt spent 40 bucks on a top. no way. my tops are lost 90 cents, $1.50 maybe 5 dollars tops

Carmen on

You gotta love Heidi. She continues to do her thing. Heidi I admire you because you don’t limit yourself. I wish you all the best.

Elizabeth on

I am a plus size pregnant woman and I can’t find ANYTHING unless I buy online which I will not do because I always end up returning it. I hope the clothes she makes for Motherhood goes into all the sizes they have just not the S-M-L section!!!! argh

Mindy on

As a working women who has to dress for the office five days a week I think it is great that there are so many celebrities getting into the maternity wear market. This gives us pregnant women more options for flattering, stylish clothing as our bellies grow. We shouldn’t have to resort to baggy shirts a few sizes bigger than our pre-pregnancy size and elastic waistbands for nine months. Pregnancy does not cause you to loose your sense of style….just your 22 inch waist for a few months!

Jill on

As a Plus sized mom, I wish they would find someone to make real Plus sized maternity clothes. Just because we are overweight doesn’t mean that we don’t have babies, or that we don’t have a “baby bump”. I normally wear a size 18W and with my last pregnancy, could not find any maternity clothes that would fit. Motherhood sells “Plus” sizes, but I couldn’t find any that fit. I ended up having to buy size 24W clothes just to get through, and at the end they were even getting too small. Let’s get some real clothes designed for some real women out there!

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