EXCLUSIVE: Jason Alexander is the New Jenny Craig Spokesperson!

01/06/2010 at 12:00 PM ET

Move over Valerie Bertinelli and Sara Rue — there’s a new man in town. Seinfeld star Jason Alexander has one big resolution for 2010 — to drop pounds as the newest spokesperson for Jenny Craig. “It’s like someone’s clubbing me over the head it’s so obvious I should be doing this,” the funnyman told PEOPLE on Monday. “It was a deadly combination of I’m fat and they work,” he says of his decision to try the program. The former KFC spokesperson says he was drawn to Jenny Craig after watching footage of his recent appearances in film and television. “I just got to a point where when I would look at the Seinfeld reunion stuff or one of these other projects that I had done, I said, ‘I don’t like the way that guy looks. That guy is not attractive in any way, shape or form to me,’” he says. “It made me go, ‘Oh, yuck!'” Alexander hopes to slim down between 30 and 40 pounds to reflect his weight during the early years of the show that made him a star. “Over the course of the nine years of Seinfeld, I can actually see my hairline go away and my waistline increase. One of them I can do nothing about; the other I can,” he jokes. The comedian credits his initial weight gain to sympathy-weight during his wife’s two pregnancies – he gained about 15 pounds during each — and the increased quality of craft services on the Seinfeld set — “it will absolutely kill ya!”

Alexander was also inspired by the success of pal and fellow Jenny Craig spokesperson Bertinelli, who flaunted her slimmed-down bikini-bod on the cover of PEOPLE last April — though don’t expect Alexander to do the same. “I will not be wearing a bikini for you,” he promises. The actor says he’s excited to join the mostly-female ranks of Jenny Craig spokespeople. “It’s hard for me to think of the Jenny Craig program — or any weight loss program — as a female thing,” he says. L.A. Clippers player Baron Davis has also endorsed the program. “I’m trying not only to do it for myself but I’m encouraging other guys to come on board and say we can do this. This will work for us, and we can do this and deal with the problem,” says Alexander. “If somebody goes, ‘Well, if George can do it, I can do it!’ – that’s great. Whatever it takes to get you heading in the right direction. If I’m it, great!” –Jessica Wedemeyer

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Showing 31 comments

Bug on

I never saw ONE ad with Sara Rue, unfortunatetly. I’d read that she was a spokesperson, but have never seen a televised ad. Did she have any success?

Best of luck to Jason.

Tiffany on

I just wanted to say that I don’t think I’ve ever seen a male contender for being a spokesperson for Jenny Craig and I think its awesome that Jason is stepping up the plate! Good Luck!

Jon on

I just want to wish Jason Alexander the best as the new Jenny Craig Spokesperson! Glad to hear that Gary Coleman is fine, and that whatever he had is not life threatening, etc.

mel on

This is AWESOME! I love him. He is such a great guy. Good for you Jason. Much success comes your way…..

Andi on

I’m really happy for him; I hope he does well. Jenny Craig works however they’re too pricey for most people plus you have to add fruits & veggies to the diet. If I have to buy & cook my own veggies then what do I need Jenny Craig for. Veggies are 90% of my problem.

Julie on

I’m on Jenny and wish him well. It’s working for me. And WHEN are they going to start airing Sara Rue commercials? She tweeted that she was on the set of another one yesterday. I know she’s doing amazing on the program cause I’ve been following her blogs on the Jenny cite. Totally love her.

Theresa on

I know the program works, just can’t afford it like these celebritie’s. They can afford it, but probably get it for free. I think they should donate a membership to one of us normal folk’s, per celebrity, at least, pretty sure they could afford that!

Good luck Jason, love him!

-Theresa

— TV Tattle on

[...] 6, 2010 "George Costanza" hired as a Jenny Craig spokesperson Yup, "Seinfeld's" Jason Alexander will star in Jenny Craig's new weightloss [...]

Jason Alexander: Jenny Craig’s Newest Spokesperson! - Ill Famed on

[...] Here’s what the 50-year-old Seinfeld actor and master of his domain had to share with People: [...]

ed sumpter on

GEORGIEEEE! What Are You Doing!

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