EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Steph on

She looks great. She is very pretty and if her fragrance smells good I would purchase it. Don’t hate on someone’s accomplishment. Thats why females are always fighting.

jcdap on

She is a gorgeous girl and I like the retro feel of this ad. And P.S. EVERY professional fashion shot is retouched and there’s nothing wrong with that. It’s part of the process and doesn’t take away from how she looks in real life.

Kim Kardashian Makes it Look Good | Life Misled- Corporate Attitude on

[...] Kim Kardashian’s New Fragrance Ad Released Exclusively to People: [...]

ginnie mills on

I think Kim is certainly a beautiful woman, but in this pic her nose looks like a pig’s nose! What is that about?

BOBBIE on

SNORE!!!!!!

sahar on

kim and her family are getting a little annoying always being in the headlines. however, kim is gorgeous. she has lost weight and became more toned. i’m sure that there is some airbrushing everyone does it, rihanna, halle, kate moss. everyone. even bar rafaeli said so on the ellen show. however, kim is light olive tone. this is hardly pasty, she gets spray tanned in la all the time. she is always going to the spa. so you haters that think she was lightened don’t know what you are talking about. she is olive tone the add isn’t dita von teese white it is her natural coloring with oil and lighting. wow, you guys are ignorant. i am by no means a kim fanatic, but the girl is gorgeous even without makeup i have seen her in person.

Patricia on

YOU GO GIRL!! I love this girl, she is beutiful and has grace and class and good for her, how many girls are out there that look like drug addicts like Lindsay Lohan and people still put picture of them in magazine, I mean at least this girls do it in a more classy way, I’m Happy for you Kim, Congratulations!!!

Terry on

I love it…you go Kim….get it all while you are still so young….I love it!!!!!

joe on

Kim in normal life is so pretty – this pic does not capture the essence of her personality . Should be more simply and everyday kind of a photo

Lori on

I’d prefer to wear a classic fragrance anytime – Beautiful, Opium, Dolce and Gabana, L’Air de Temps, Cashmere Mist, to name a few. At least I know I’m getting a quality product designed by a quality designer/manufacturer. What makes Kim Kardashian (high school graduate) qualified? She is beautiful, but who isn’t when they have makeup artists, false eyelashes, and TONS of lipgloss?

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